Short Diploma in Mastering Public Relations and Media Strategy

Diploma Overview

The Short Diploma in Mastering Public Relations and Media Strategy offers an in-depth insight into all aspects of PR and Public Affairs. You will investigate several topics throughout the course including case studies and practical examples. The course focuses on the role communication expertise plays in public policy processes as they are approached in the context of strategic communications and reputation management that underpin the public affairs function. The qualification is firmly rooted in practice - with regular contributions from senior practitioners - as well as clear in its interdisciplinary theoretical basis. Whether you're aiming to build a career in PR or looking to boost your expertise, this short diploma offers practical, real-world insights into the tools and techniques used by industry professionals.

Objectives

By the end of this short diploma, participants will be able to:

• Plan basic public relations and communications strategies and identify and evaluate metrics for strategy success
• Create, organize, and manage various pieces of content for public relations campaigns
• Develop a plan to cultivate and maintain relationships with media professionals and leverage relationships for crisis management and brand building
• Understand media ethics and navigate the challenges of crisis communication.
• Leverage new technologies in digital PR and media strategies.
• Participants will have a solid understanding of how to influence public opinion, enhance brand visibility, and build successful relationships with the media.

Outline

The Short Diploma in Mastering Public Relations and Media Strategy covers the following key modules:

• Introduction to Public Relations: Fundamentals of PR, history, and evolving roles.
• Media Relations: Building relationships with journalists and managing media inquiries.
• Public Speaking and Presentation: Effective communication techniques for public appearances.
• Crisis Management: Handling negative press and mitigating brand risks.
• Digital Media Strategies: Using social media and online platforms to boost visibility.
• Content Creation for PR: Crafting press releases, blogs, and speeches that resonate.
• Media Ethics and Law: Understanding the ethical and legal implications of PR.

Target Group

This short diploma is ideal for:

• Experienced PR professionals who are ready to progress to a more senior role or anyone who has previously studied the Advanced Certificate in Public Relations
• Marketing and communications specialists aiming to broaden their media expertise.
• Business leaders and entrepreneurs who want to enhance their brand’s public image.
• Individuals looking to transition into a career in public relations and media.

Program Cost

• 5-Day Training: €3700
• 10-Day Training: €6500

This program is flexible and can be scheduled upon request.

 For more details, please contact our team to arrange a training date that suits your needs.

Organizers

This short diploma is organized by the Geneva Institute of Business Management in collaboration with its European partners, ensuring a globally recognized certification and practical skills to succeed in today's PR landscape.