Overview
The English for Media Literacy short master is designed to equip learners with the essential language skills and critical thinking to navigate and analyze media in today’s fast-paced digital world. Through interactive modules, participants will improve their ability to understand and produce media content in English, gaining insights into how language shapes media messages. This course is ideal for anyone working in media, journalism, marketing, or simply looking to enhance their media literacy skills in English.
'Objectives
- Develop proficiency in English to interpret and analyze media content.
- Understand the role of language in shaping media messages.
- Improve critical thinking and evaluation skills when consuming media.
- Gain practical experience in producing media content, focusing on clear communication.
- Enhance understanding of global media literacy standards and practices.
Outline
The English for Media Literacy short master covers the following key modules:
- Introduction to Media Literacy: Explore the concept of media literacy and its importance in the digital age.
- Language and Media: Learn how language is used in various forms of media to convey specific messages.
- Critical Analysis of Media: Build skills in analyzing media texts and identifying biases, agendas, and persuasion techniques.
- Creating Media Content: Practice writing and producing media content with a focus on clarity and audience engagement.
- Global Media Standards: Understand the global frameworks for ethical media production and consumption.
This comprehensive curriculum is delivered through engaging lessons, practical exercises, and interactive discussions to help participants master the key aspects of media literacy in English.
Target Group
This program is ideal for:
- Media professionals looking to improve their English communication skills.
- Journalists and reporters working in international or English-speaking media outlets.
- Marketing and PR professionals focused on creating media campaigns.
- Students and academics interested in media studies and journalism.
- Anyone eager to enhance their ability to understand and engage with media content.
Program Cost
The Program is offered at two different price points:
- 5-day intensive program : €3700
- 10-day comprehensive progtam: €6500
This program is available on different dates throughout the year. Upon request, specific dates can be arranged to accommodate your schedule.
Organizers
The Short Master in English for Media Literacy course is offered by the Geneva Institute of Business Management and its partners across Europe.