Short Master in Data Science and Artificial Intelligence for Marketing Strategy

Overview
The Short Master in Data Science and Artificial Intelligence for Marketing Strategy is designed for professionals seeking to master the use of AI and data science in the marketing domain. This program offers a deep dive into cutting-edge AI tools and data analysis techniques, providing participants with the ability to drive data-driven marketing strategies, optimize customer interactions, and enhance overall campaign effectiveness. With a blend of theory and practical application, this program prepares students to leverage AI and data science for personalized, efficient, and scalable marketing solutions.

Objectives
After completing the course, students will be able to:

• Understand the foundations of data gathering, storage, and administration as they pertain to marketing objectives.
• Examine methods for obtaining, managing, and ethically safeguarding client data.
• Preparing Data for Marketing Intelligence.
• Learn how predictive analytics can be used to forecast patterns and behavior in your customers. Gain the expertise needed to create precise models that guide tactical marketing choices.
• Examine the workings of recommendation engines, a staple of contemporary advertising tactics. Develop the ability to make tailored, impactful recommendations.
  
  

Program Outline
The short master is structured across key modules to ensure comprehensive learning:

1. Foundations of Data Science and AI in Marketing
   Understand the core concepts of data science and AI and their applications in modern marketing strategies.
2. Predictive Analytics and Machine Learning
   Dive into machine learning techniques to predict customer trends and optimize marketing efforts.
3. Data Visualization and Insights
   Learn how to interpret data using tools like Power BI and Tableau for data-driven marketing decisions.
4. AI in Customer Experience and Personalization
   Discover how AI can be applied to create personalized marketing campaigns and improve customer engagement.
5. Marketing Automation with AI
   Explore how AI is transforming automated marketing campaigns for more efficient customer targeting.
6. Ethics and Data Privacy in AI Marketing
   Understand the legal and ethical implications of using AI in marketing, with a focus on GDPR compliance and data protection.

Target Group
This  program is suited for:

• Marketing professionals aiming to integrate AI and data science into their work.
• Data scientists seeking to apply their knowledge in the marketing industry.
• Business leaders interested in AI-driven innovations for marketing strategies.
• Graduates from fields such as marketing, data science, and AI looking to specialize in marketing analytics.

Program Cost
The program offers two formats to suit different learning needs:

• 5-day program: €3700
• 10-day program: €6500

The  program is flexible and available on different dates. Participants can request specific dates based on their availability.

Organizers
This program is organized by the Geneva Institute of Business Management in collaboration with top-tier European academic partners, ensuring a world-class educational experience for all participants.