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Program Overview
The Short Diploma in Strategic Public Relations for Startups offers entrepreneurs the essential skills needed to effectively navigate the public relations landscape. This program provides practical insights into crafting communication strategies that enhance brand visibility and audience engagement, specifically tailored to the dynamic environment of startups.
Objectives
The key objectives of this short diploma program include:
- Fundamentals of Public Relations: Understand the foundational concepts of PR and its relevance to startups.
- Effective Communication: Develop skills to create persuasive narratives that connect with stakeholders.
- Brand Visibility: Learn strategies to elevate brand presence and reputation.
- Crisis Management Techniques: Prepare for potential PR challenges with effective response strategies.
- Digital Engagement: Utilize digital tools to expand outreach and build a loyal audience.
Program Outline
The short diploma program includes the following modules:
- Module 1: Introduction to Public Relations
- Overview of PR roles in startups
- Key terminology and concepts
- Module 2: Crafting Your Brand Identity
- Developing a compelling brand narrative
- Positioning your startup effectively
- Module 3: Strategic Communication Planning
- Creating targeted communication strategies
- Identifying and engaging key audiences
- Module 4: Media Relations
- Building media relationships
- Techniques for effective story pitching
- Module 5: Crisis Communication Strategies
- Creating crisis management plans
- Strategies for reputation management
- Module 6: Leveraging Digital PR
- Using social media for PR initiatives
- Measuring digital engagement and impact
Target Group
This short diploma is ideal for:
- Startup founders and entrepreneurs
- Marketing and communications professionals
- Business development personnel
- PR specialists seeking startup-specific expertise
- Individuals aspiring to enter the public relations field
Program Cost
The cost for the Short Diploma in Strategic Public Relations for Startups is as follows:
- 5 Training Days: €3700
- 10 Training Days: €6500
This program is available on different dates upon request, providing flexible scheduling options for participants.
Organizers
This short diploma is organized by the Geneva Institute of Business Management and its partners across Europe, ensuring a high-quality educational experience tailored to the needs of today’s startups.
