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Overview
The Geneva Institute of Business Management organizes this short diploma to provide the necessary strategies for businesses and professionals. This short diploma aims to provide those who are looking to revamp their current brand and those who are stuck making a dent with their established brands with the key skills and knowledge needed to excel in these areas. With a focus on practical applications, participants will learn to craft compelling brand stories, manage public perceptions, and leverage social media platforms to enhance engagement and drive results.
Objectives of the Program
The objectives of this short diploma program include:
- Understanding core branding concepts and their impact on business success.
- Learning effective public relations techniques to manage reputation.
- Developing skills in social media management and content creation.
- Mastering crisis communication strategies.
- Integrating branding and public relations efforts for cohesive marketing campaigns.
Program Outline
The curriculum comprises the following modules:
- Foundations of Branding
- Exploring brand identity and equity.
- Analyzing effective branding case studies.
- Public Relations Essentials
- Writing impactful press releases.
- Building relationships with media outlets.
- Social Media Strategies
- Overview of major social media platforms.
- Crafting engaging social media content.
- Crisis Communication Management
- Identifying and mitigating potential crises.
- Developing effective crisis communication plans.
- Integrated Marketing Communications
- Aligning branding and PR with marketing strategies.
- Creating integrated communication plans.
Target Group
This short diploma program is ideal for marketing professionals, PR practitioners, business leaders, and individuals seeking to enhance their branding and public relations skills.
Program Cost
- 5-Day Training Program: €3700
- 10-Day Training Program: €6500
The program is available on different dates upon request, providing flexibility to accommodate your schedule.
Organizers
The Geneva Institute of Business Management organizes this program in collaboration with its partners across Europe, ensuring a high-quality educational experience. Enroll today to enhance your skills in branding, public relations, and social media!
