Course Overview

With our Certified Digital Media Strategy Specialist (CDMSS) Course, you can upgrade your career and income while staying relevant in this digital-centric world. This program covers the essentials of digital marketing, social media strategies, content creation, data analysis, and the integration of advanced digital tools. Designed for professionals aiming to drive impactful media campaigns, the CDMSS certification emphasizes practical skills, analytics-driven decision-making, and strategies to maximize brand reach in today’s digital landscape.

Course Objectives

• Harness the power of digital marketing from conglomerates to startups
• Cover all aspects of advertising on Facebook, Instagram, Google and Youtube
• Learn about the best practices for Email Marketing and Analytics
• Become an informed marketer who can plan, optimize and finetune marketing strategies for any organisation.

Course Outline

The Certified Digital Media Strategy Specialist (CDMSS) course includes comprehensive modules focusing on each aspect of digital media strategy:

1. Introduction to Digital Media Strategy
• Understanding digital media landscapes
• Key components of a successful media strategy
2. Social Media Platforms and Content Strategy
• Social media management and platform selection
• Content creation, curation, and distribution techniques
3. Digital Advertising and Paid Media
• Setting up and optimizing digital ads
• Budget management for paid campaigns
4. Audience Targeting and Engagement
• Identifying target audiences and segmentation
• Techniques for driving engagement and brand loyalty
5. Data Analytics and Campaign Measurement
• Using data to measure and improve campaign performance
• Reporting, KPIs, and insights for strategic adjustments
6. Advanced Digital Tools and Techniques
• Introduction to AI-driven digital tools
• Emerging trends and technologies in digital media

Target Group

This course is ideal for:

• Marketing professionals looking to specialize in digital media.
• Business owners and entrepreneurs seeking to strengthen their online brand.
• Social media managers aiming to enhance campaign effectiveness.
• Digital marketers interested in analytics and strategy.
• Communications professionals exploring advanced media strategies.

Program Cost

• 5-Day Course: €3700
• 10-Day Course: €6500

This program is available throughout the year on multiple dates. Participants can request specific dates, allowing for a flexible schedule that aligns with personal or professional commitments.

Organizers

The Geneva Institute of Business Management organizes this course with its European Partners.