Behavioural Economics Training Course for Workforce Planners

 In the ever-evolving field of workforce planning, understanding the psychological drivers behind employee behavior has become a strategic priority. The Behavioural Economics Training Course for Workforce Planners is a specialized one-week program developed as part of the Geneva Institute of Business Management’s distinguished Human Resources Training Course offerings. It is designed to equip HR professionals and workforce analysts with the behavioral insights needed to interpret employee actions, optimize HR policies, and enhance organizational effectiveness.

This training goes beyond traditional data analysis by introducing participants to the principles of behavioural economics, a field that explores how real people make decisions—often in ways that differ from classic economic models. By integrating these behavioral insights into everyday HR functions, workforce planners can develop more effective strategies for recruitment, engagement, performance, and retention.

The course delivers hands-on learning that connects theory with practice. Participants will explore behavioral patterns, cognitive biases, and motivational factors that influence workplace behavior. They will also learn how to design practical interventions—commonly known as “nudges”—to guide employee choices in ethical and constructive ways. By the end of the course, attendees will have the skills to align workforce strategies with the realities of human behavior, ensuring better outcomes across all levels of the organization.

Objectives

This behavioural economics training course provides participants with practical tools to integrate behavioral principles into workforce planning and human resources management. Key objectives include:

• Gaining a deep understanding of behavioural economics and how it applies to workforce behavior and HR strategy.
• Identifying common cognitive biases, such as confirmation bias and loss aversion, and learning how these affect decision-making at the individual and organizational level.
• Learning to design behavioral interventions that improve workforce planning outcomes, such as increased employee engagement and reduced attrition.
• Applying insights from motivation theory and incentive design to enhance performance and workplace satisfaction.
• Developing the skills to evaluate behavioral outcomes and make data-informed adjustments to HR policies.
• Exploring ethical considerations in behaviorally-informed HR practices, ensuring transparency and fairness in policy design.

Target Group

This course is tailored for professionals involved in shaping workforce strategies and managing human capital. It is ideally suited for:

• Workforce Planners seeking to improve decision-making using behavioral frameworks.
• HR Managers and HR Directors aiming to embed behavioral insights into core HR functions.
• Organizational Development Specialists who want to drive change through evidence-based methods.
• Talent Management and Learning & Development Officers looking to design programs that align with real employee behavior.
• Public Sector HR Professionals and Corporate Policy Makers focused on designing fair, effective employee programs.
• Business Leaders and Executives with a strategic interest in understanding and influencing workplace dynamics.

Course Content

The course is delivered over five days and blends theoretical knowledge with interactive workshops and practical applications. Each day focuses on a distinct aspect of behavioural economics as it relates to human resource planning:

Day 1: Fundamentals of Behavioural Economics in Workforce Contexts

• Introduction to behavioural economics
• Differences between classical and behavioral models of decision-making
• Implications for HR and workforce planning

Day 2: Understanding Biases in Human Behavior

• Heuristics and cognitive shortcuts in the workplace
• Identifying and countering biases in recruitment and evaluations
• Behavioral risk management

Day 3: Incentives, Motivation, and Decision Architecture

• Designing effective incentive schemes
• Understanding intrinsic vs. extrinsic motivation
• Structuring choices to improve employee participation and performance

Day 4: Behavioral Interventions in Practice

• Developing and implementing nudges for HR purposes
• Case studies in attendance, compliance, and well-being
• Feedback loops and continuous improvement

Day 5: Ethical Considerations and Impact Evaluation

• Ethical frameworks for behavioral policy
• Evaluating intervention effectiveness
• Embedding behavioral strategies into long-term HR planning

Throughout the course, participants will engage with real-world scenarios, behavioral modeling exercises, and group discussions. They will also receive planning tools, diagnostics, and checklists that can be directly applied in their organizations.