Course on Developing a Strong Presence Through Impactful Communication

In today’s fast-paced and challenging world, knowledge alone is no longer sufficient to achieve success and influence.True distinction now lies in the ability to communicate effectively and establish a powerful presence that leaves a lasting impression in every interaction.This course, "Developing a Strong Presence Through Impactful Communication", offered by Geneva Institute of Business Administration, presents an integrated framework to master refined communication skills and build a confident, clear, and influential personal and leadership image.The program is carefully designed to provide both practical and theoretical tools that enhance personal presence and improve participants’ ability to express their ideas and influence others through speech, gestures, tone, and timing.

Target Audience

• Leaders, managers, and professionals seeking to enhance their personal and professional influence.

• Spokespersons, consultants, and executive team members.

• Individuals aiming to build confidence in public and social settings.

• Those looking to improve their public speaking, presentation, and delivery skills.

Objectives

• Develop verbal and non-verbal communication skills to establish a strong presence.

• Enhance the ability to influence and persuade in meetings, presentations, and interactions.

• Increase self-awareness in body language, tone, and first impressions.

• Build a memorable and balanced professional image across various environments.

Course Outline

Fundamentals of Presence and Influence

• Understanding the concept of "presence" and its psychological and behavioral dimensions.

• Distinguishing between strong presence and hesitant or passive presence.

• How first impressions are formed and what influences them.

• Key personality traits that shape natural influence.

 Verbal Communication: Messages Conveyed Through Words

• Selecting precise words to express ideas clearly.

• Controlling tone and vocal modulation.

• Strategic pauses and their role in persuasion.

• Emotional expression in speech without exaggeration or detachment.

 Body Language and Its Role in Presence Building

• Gestures and movement distribution during speech.

• Eye contact and how to use it wisely.

• Body posture and its alignment with spoken messages.

• Facial expressions as a tool to connect the audience to content.

 Managing Nervousness and Building Self-Confidence

• Common sources of anxiety in public communication.

• Deep breathing and internal balance techniques.

• Handling awkward moments or stuttering with confidence.

• Cultivating inner calm and channeling it into influential energy.

 Active Listening Skills and Intelligent Interaction

• Practicing deep listening and differentiating it from hearing.

• Positive listening cues and their impact on the speaker.

• Asking questions that deepen the dialogue.

• Providing impactful and constructive responses.

Establishing Fast and Positive Connections

• Quickly reading people and understanding personality types.

• Using words and phrases that build trust.

• Creating rapport naturally and authentically.

• Shifting from formal to more engaging interactions smoothly.

Delivering Messages with Brevity and Effectiveness

• Clarifying the objective of the message before delivering it.

• Eliminating vagueness and redundancy from speech.

• Using simple examples to clarify meaning.

• Structuring content to fit the allotted speaking time.

 Tools for Influence in Meetings and the Workplace

• Smart openings for any presentation or meeting.

• Maintaining authority without aggression.

• Knowing when to speak, pause, or emphasize.

• Influencing decisions through a combination of logic and emotion.

Expressing Opinions and Stances with Confidence

• Speaking up in difficult situations without hesitation or excessive diplomacy.

• Supporting opinions with facts and logical reasoning.

• Respecting other viewpoints without compromising your position.

• Managing heated discussions without losing control.

Developing Leadership Presence and Personal Signature

• Defining leadership presence and its core characteristics.

• Highlighting personal identity in group or formal settings.

• Turning personal values into a compelling communication style.

• Balancing charisma and competence in interactions.