Course on Stakeholder Management and Project Communication Enhancement

Stakeholder management is a critical success factor for any project, where achieving goals and ensuring sustainable results depend heavily on effective communication with relevant parties.
The course "Stakeholder Management and Project Communication Enhancement", presented by Geneva Institute of Business Administration, aims to empower participants with the ability to understand stakeholder dynamics, analyze their influence, and build balanced communication strategies that ensure active participation and ongoing support.
This course is carefully designed to blend theoretical knowledge with practical experience, focusing on organizational and strategic aspects within project environments.

Target Audience

• Project managers and executive assistants involved in relationship management.

• Project team members responsible for communication or coordination with stakeholders.

• Consultants and experts in project management and institutional development.

• Public relations and corporate communication officers in project environments.

Objectives

By the end of the course, participants will be able to:

• Distinguish between types of stakeholders and analyze their roles and influence on the project path.

• Design effective communication strategies that address the expectations and concerns of different parties.

• Build internal and external support networks that promote mutual understanding and commitment.

• Anticipate challenges arising from weak communication and propose preventive solutions.

Course Outline

Understanding the Stakeholder Environment in Projects

• Identify key categories of stakeholders.

• Differentiate between power, influence, and interest.

• Link organizational objectives with stakeholder needs.

• Consider ethical aspects in stakeholder management.

 Stakeholder Analysis Tools

• Power-interest matrix.

• Assess positive or negative impact of each stakeholder.

• Prioritization techniques in relationship management.

• Use classification models within the project context.

Developing Effective Engagement Strategies

• Select the appropriate interaction method for each group.

• Proactively manage stakeholder expectations.

• Foster transparency and build trust.

• Align individual goals with project objectives.

 Creating Project Communication Plans

• Define core messages and delivery timing.

• Design suitable communication channels.

• Assign communication roles within the team.

• Periodically review and update the communication plan.

Managing Difficult Stakeholder Situations

• Deal with opponents or non-supporters.

• Apply strategies to contain potential conflicts.

• Negotiate to reach mutual understanding.

• Handle pressure and conflicting expectations.

Developing Effective Communication Skills

• Use appropriate body language and tone.

• Choose impactful words according to context.

• Apply active listening as a relationship tool.

• Overcome cultural and organizational barriers.

 Integrating Stakeholders into the Project Lifecycle

• Involve stakeholders from the planning phase.

• Enhance contribution during implementation and evaluation stages.

• Communicate changes clearly and professionally.

• Build long-term commitment through continuous engagement.

Technology’s Role in Communication Improvement

• Utilize digital project management tools.

• Benefit from email, virtual meetings, and interactive reports.

• Analyze communication data to assess effectiveness.

• Overcome digital communication challenges.

Monitoring Stakeholder Communication Performance

• Define key performance indicators for communication.

• Apply feedback collection tools.

• Review achievement of communication objectives.

• Continuously refine the strategy based on results.

Stakeholder Documentation and Reporting

• Create a comprehensive stakeholder register.

• Prepare periodic reports on engagement activities.

• Maintain records of communication and meetings.

• Treat documentation as part of governance and knowledge management.