Course in Strategic Product Management Skills for Market Success

Product management is a critical factor in the success of modern companies, where outcomes often depend on how effectively products are developed and managed.
The course "Strategic Product Management Skills for Market Success", offered by  Geneva Institute of Business Administration, aims to equip participants with the knowledge and tools needed to understand and apply modern product management practices aligned with market demands and business goals.
The course focuses on enhancing participants’ ability to navigate all stages of the product lifecycle—from ideation to execution and marketing—and make strategic decisions that drive product success in the marketplace.

Target Audience

• Product managers seeking to enhance their product management skills.

• Cross-functional teams involved in product planning and development.

• Professionals aspiring to work in the field of product management.

• Entrepreneurs and startups aiming to successfully develop their products.

Course Objectives

• Enable participants to understand key aspects of product management from concept to execution.

• Develop skills for strategic decision-making related to products.

• Improve the ability to work efficiently within product development teams.

• Enhance the capacity to identify and analyze market needs and develop effective marketing strategies.

Course Outline

1. Introduction to Product Management and Its Fundamentals

• Definition of product management and its importance in business environments.

• Key stages of the product lifecycle.

• Roles and responsibilities of a product manager.

• Team collaboration in product development.

2. Market Needs Analysis and Identifying Product Opportunities

• How to identify market needs using quantitative and qualitative analysis.

• Research and development tools for understanding customer requirements.

• Competitor analysis and the role of innovation in product development.

• Identifying profitable opportunities for new product creation.

3. Product Development Strategies and Execution

• Strategies for improving and evolving existing products.

• How to create an effective product development plan.

• Coordinating across departments to achieve product goals.

• Managing time and financial resources in product development projects.

4. Product Design and User Experience

• Understanding the role of user experience in product design.

• Tools and techniques for designing effective user interfaces.

• How to enhance products based on user feedback.

• Integrating user experience into the product development process.

5. Risk Management in Product Development

• Analyzing and evaluating potential risks throughout the product lifecycle.

• Strategies to mitigate risks during development phases.

• How changing market needs impact product development.

• Adapting to challenges during product development execution.

6. Defining Key Performance Indicators (KPIs) for Products

• How to define key product performance indicators.

• Measuring success in product development and launch.

• Tracking product performance after market release.

• Improving performance based on feedback and data.

7. Marketing Strategies for Successful Products

• Designing effective marketing strategies for new products.

• Understanding the relationship between marketing and product management.

• Using data to develop innovative marketing strategies.

• Creating marketing plans that align with market demands.

8. Team Management and Leadership in Product Development

• The role of leadership in building and managing product teams.

• How to motivate teams to maintain focus and meet objectives.

• The importance of effective communication across team members.

• How to handle challenges and find innovative solutions.

9. Product Launch and Post-Launch Management

• Strategies for successfully launching a product into the market.

• Planning post-launch phases: support and review.

• How to collect customer feedback after launch.

• Improving the product based on initial market responses.

10. The Evolution of Product Management and Future Trends

• Understanding future trends in product management.

• Integrating modern technologies in product development.

• How the role of the product manager is evolving.

• Adapting to rapid changes in global markets.