Course on Excellence in Administrative Communication and Its Strategic Role

Administrative communication forms the cornerstone of successful institutional performance. It serves not only as a tool for conveying instructions or circulating information but also as a strategic function that supports organizational growth, facilitates decision-making, and enhances internal cohesion. In today’s fast-paced work environment, communication has evolved into a vital force that connects operational systems with strategic direction.
In this context, Geneva Institute of Business Administration presents the course "Excellence in Administrative Communication and Its Strategic Role", which is designed to equip professionals with the knowledge and tools required to manage communication with precision, clarity, and purpose.

Target Group

• Executives, managers, and supervisors seeking to enhance internal communication effectiveness.

• Staff working in administrative departments and decision-making offices.

• HR professionals and those involved in institutional development.

• Executive secretaries and personal assistants to senior management.

• Internal communication and corporate relations officers.

• Anyone aiming to establish structured and effective communication within organizations.

Objectives

• Introduce participants to the foundations and importance of administrative communication in modern institutions.

• Enable the use of appropriate communication tools across various administrative contexts.

• Improve skills in vertical (upward/downward) and horizontal communication.

• Enhance the ability to identify and resolve communication breakdowns.

• Strengthen formal writing skills for administrative messages and reports.

• Highlight the strategic role of communication in organizational planning and alignment.

• Build resilience in managing communication under pressure or during crisis situations.

• Promote a culture of clarity and active engagement within organizational teams.

Course Outline

• Concept and Dimensions of Administrative Communication

  • Definition and significance of administrative communication.

  • Distinguishing administrative communication from general communication.

  • Fields of communication within modern institutions.

  • The influence of communication on organizational productivity.

• Types of Communication Channels in the Workplace

  • Verbal, written, and digital communication methods.

  • Features of formal and informal communication channels.

  • Selecting the proper medium based on the type of message.

  • The role of technology in shaping communication flows.

• Vertical and Horizontal Organizational Communication

  • Characteristics of upward, downward, and horizontal communication.

  • Using upward communication for feedback and insights.

  • The function of downward communication in policy enforcement.

  • Importance of horizontal communication between departments.

• Factors Affecting Communication Effectiveness

  • Clarity and accuracy of the message.

  • Nature of the relationship between sender and receiver.

  • Relevance of timing and organizational context.

  • Availability and quality of feedback mechanisms.

• Barriers to Communication in Organizations

  • Psychological and structural obstacles.

  • Cultural and linguistic differences.

  • Weak technological infrastructure.

  • Misinterpretation of roles and responsibilities.

• Improving the Institutional Communication Environment

  • Promoting transparency and open dialogue.

  • Building mutual trust across teams.

  • Streamlining internal communication processes.

  • Implementing efficient internal communication systems.

• Administrative Communication in the Digital Age

  • Effective use of emails and digital platforms.

  • Challenges of digital communication in the workplace.

  • Archiving systems and automated responses.

  • Real-time interaction tools and their applications.

• Strategic Communication and Its Impact on Decision-Making

  • Linking communication with strategic planning.

  • Supporting change initiatives through communication.

  • Using communication to shape organizational direction.

  • Leadership’s role in guiding strategic communication.

• Drafting Administrative Messages and Reports

  • Principles of formal correspondence writing.

  • Structuring content in administrative reports.

  • Using precise and clear language in formal writing.

  • Drafting urgent or sensitive communications professionally.

• Building a Communication Culture Within the Institution

  • Integrating communication practices into organizational policies.

  • Training employees on effective and continuous communication.

  • Reinforcing communication as a core team-building tool.

  • Periodically assessing and developing communication performance.