Public Relations & Public Affairs Diploma

Overview of the Diploma This Diploma course offers an in-depth insight into all aspects of PR and Public Affairs. You will investigate a number of topics throughout the course including case studies and practical examples. Gain a widely recognised PR qualification as well as credits to a Master’s degree with us. is designed for public relations or public affairs practitioners who want to develop relevant theoretical knowledge and to strengthen their practical skills in order to become more effective and better placed to take on more senior roles. The course focuses on the role communication expertise plays in public policy processes as they are approached in the context of strategic communications and reputation management that underpin the public affairs function. The qualification is firmly rooted in practice - with regular contributions from senior practitioners - as well as clear in its interdisciplinary theoretical basis. inpidual study. Diploma Topics will include: This Diploma of public relations classes focus on marketing, communication strategies and journalism. Students will also study topics in public communication, social media, marketing principles and consumer behavior. Programs may require coursework in areas like psychology and group dynamics as well. PR as a management function Theoretical approaches Reputation management Corporate responsibility and stakeholder theory Issues and crisis management PR planning Public Policy Landscape Lobbying and Campaigning Public Affairs in the Context of Reputation Management Research Project As part of the course, you will be required to complete three written assignments.   Course objectives The course develops a critical appreciation of the role of public relations in contemporary society as well as key analytical, management and communication skills. The course marries vocational skills, tested through practical exercises, and theoretical knowledge. By the end of the course you should have mastered the skills needed to work at a managerial level in the public relations industry. You should be able to:

• Analyse environments, issues, organisational cultures and relationships relevant to an organisation’s reputation
• Set objectives, design and implement public relations programmes
• Carry out research and evaluation including opinion polls and be able to commission market research
• Apply mass communication, media and psychological theories in a variety of contexts Analyse and make full use of digital media

Who is it for Experienced PR professionals who are ready to progress to a more senior role or anyone who has previously studied the Advanced Certificate in Public Relations. Public Relations Case Study Students enrolled in the public relations case study course are educated on the history and communication campaigns involved in the private and public sectors. Students develop problem-solving and issue management skills and the ability to apply effective public relation principles, theories, and practices into real world situations. Theory and Influence of Media The online theory and influence of media class educates students on how social life has become entwined with the mass media, and examines its positive and negative effects on inpiduals and society. This course uses contemporary industry data and classical sociological theory to help students understand why certain media campaigns succeed and fail.