Arabic
English
Course Objectives:
This course is designed to provide professionals with an in-depth understanding of the latest artificial intelligence (AI) applications in smart marketing. Participants will learn how to leverage AI tools to enhance customer engagement, optimize marketing strategies, and drive business growth. By the end of the course, attendees will be equipped with the skills to implement AI-driven marketing campaigns, analyze consumer data more effectively, and adapt to the rapidly changing digital landscape.
Course Outline:
- Introduction to AI in Marketing: Understanding the basics of AI and its relevance to modern marketing strategies.
- AI-Driven Customer Insights: How to use AI to gather, analyze, and act on consumer data.
- Personalized Marketing with AI: Techniques for creating personalized marketing campaigns using AI tools.
- Automation in Marketing: Implementing AI-powered automation for email campaigns, social media, and content marketing.
- AI and Predictive Analytics: Utilizing AI for forecasting trends and customer behaviors.
- Ethical Considerations in AI Marketing: Understanding the ethical implications of AI in marketing practices.
- Case Studies and Practical Applications: Real-world examples of successful AI-driven marketing strategies.
- Interactive Workshops: Hands-on sessions to apply learned AI techniques in marketing scenarios.
- Course Flexibility: This course is available on different dates upon request, ensuring convenience for participants.
Target Group: This course is ideal for marketing professionals, digital marketers, business strategists, data analysts, and anyone interested in enhancing their marketing strategies through AI technology. It is particularly beneficial for those looking to stay ahead in the competitive digital marketing landscape.
Course Cost:
- 5 training days: €3,700
- 10 training days: €6,500
