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Overview
Building and managing relationships is important to drive business growth and development. In this short master, you will learn effective strategies to identify, cultivate, and nurture relationships with clients, stakeholders, and businesses. The program equips you with the skills to foster strong business relationships, identify new growth opportunities, and enhance strategic partnerships. Designed for professionals seeking to expand their network and develop business strategies, the program offers in-depth knowledge of effective client engagement, market analysis, and deal-making techniques.
Objectives
By the end of this program, participants will be able to:
- Implement efficient methods to find and build connections with customers, stakeholders, and business associates.
- Use methods for dividing up target markets and utilize proactive networking strategies to find possible business partners.
- Build rapport and engage in effective communication within a business context, emphasizing trust, credibility, and strong connections.
- Leverage relationships to create business opportunities through a client-centric approach, and upselling, and nurturing long-term partnerships.
Outline
The program is divided into key modules that provide a deep dive into various aspects of relationship management and business development:
Module 1: Foundations of Relationship Management
- Introduction to client relationship models
- The role of trust and loyalty in business relationships
- Building and sustaining long-term partnerships
Module 2: Business Development Strategies
- Identifying new business opportunities
- Market research and analysis techniques
- Aligning business development strategies with corporate objectives
Module 3: Strategic Networking and Communication
- Building effective professional networks
- Communication skills for business negotiations
- Conflict resolution and relationship building
Module 4: Sales and Deal-Making Techniques
- Closing deals and maintaining client relationships
- Negotiation tactics for securing business partnerships
- Evaluating and adjusting business development strategies
Module 5: Digital Tools in Relationship Management
- Using CRM (Customer Relationship Management) tools
- Leveraging data analytics for business development
- Digital marketing strategies for business growth
Target Group
This program is ideal for:
- Business development managers
- Sales professionals
- Client relationship managers
- Entrepreneurs and business owners
- Marketing executives looking to enhance client engagement
Program Cost
The program is available in two formats:
- 5 training days: €3700
- 10 training days: €6500
Participants can request this program on different dates to accommodate their schedules. Please contact us for more details on available dates.
Organizers
This program is organized by the Geneva Institute of Business Management and its partners across Europe, ensuring participants receive world-class training and networking opportunities.
