Short Master in Software Product Management

Overview

The Short Master in Software Product Management is designed to equip professionals with the skills necessary to manage and lead the development of successful software products. As companies increasingly depend on innovative digital solutions, the role of a product manager has become critical in delivering cutting-edge software that meets market demands. This program covers the entire product lifecycle, from conception to launch, and empowers participants with practical tools to oversee software projects, manage teams, and engage with stakeholders.

Objectives

 By the end of this course, participants will:

• Master Agile software development practices.
• Confidently interact with clients and manage a team of developers.
• Practice and apply management techniques to industry-inspired scenarios.
• Share your experiences and learn from the insights of others as part of a software product management community.

 Outline

 The program is divided into multiple modules that focus on key aspects of software product management:

• Module 1: Introduction to Product Management
• Fundamentals of product management and the software development lifecycle.
• Role of the product manager in agile environments.
• Module 2: Market Research and Customer Insights
• Techniques for gathering and analyzing customer feedback.
• How to interpret market trends to guide product decisions.
• Module 3: Product Roadmaps and Feature Prioritization
• Developing product roadmaps and aligning them with business goals.
• Frameworks for feature prioritization and backlog management.
• Module 4: Team Collaboration and Communication
• Managing cross-functional teams, including developers, designers, and marketers.
• Ensuring effective communication and stakeholder alignment.
• Module 5: Product Launch and Post-Launch Strategies
• Strategies for a successful product launch.
• Post-launch analysis and continuous product iteration.

This comprehensive outline ensures participants leave with practical skills and tools to excel as software product managers.

Target Group

This program is ideal for:

• Software developers and engineers looking to transition into product management roles.
• Current product managers who want to enhance their skills in software-specific products.
• Business leaders and executives overseeing software projects.
• Professionals in startups or established companies aiming to improve their software product offerings.

Program Cost The program is available in two formats:

• 5-day course: €3700
• 10-day course: €6500

This program can be scheduled on different dates upon request to accommodate participants from various regions and industries. Please contact us for customized scheduling options.

Organizers

 The Short Master in Software Product Management is organized by the Geneva Institute of Business Management in partnership with leading European organizations, ensuring a rich learning experience from industry experts.