Short Master in Media Ethics and Governance

Overview
The Short Master in Media Ethics and Governance Program examines some of the fundamental theories, models, and concepts. In this program, participants will understand how society requires and expects media to be created and consumed, introduce significant ethical theories and viewpoints, and expound on the standards that media professionals already adhere to. Upon completing this program, participants will contemplate moral predicaments and build a thoroughly supported case for moral judgment in many media-associated scenarios. Participants should have understood the following after completing this program: the evolution and history of media ethics viewpoints; the main theoretical tenets and concepts; and the ability to apply this information to create a well-supported argument.”

Objectives
By the end of this program, participants will:

• Understand the fundamental principles of media ethics and governance.
• Be able to assess ethical challenges in various media environments.
• Learn strategies to implement strong governance and ethical standards in media organizations.
• Develop skills to address issues such as misinformation, privacy, and corporate responsibility.
• Explore case studies that highlight ethical challenges and solutions in modern media.

Outline
This program consists of a variety of modules designed to cover the full scope of media ethics and governance:

• Theoretical Building Blocks of Communication Ethics

We cover several ethical theories and viewpoints in this area, including utilitarianism and consequentialism. The other sections of the program are constructed around these theories, which allow you to analyze ethical situations from multiple perspectives once you have a firm grasp on the salient features of each perspective.

• Media Governance

In this module, we will discuss the evolution of media governance concepts. The term "media governance" refers to the full framework of laws, rules, and unofficial social, political, and economic activities that shape how our media behave. After discussing some fundamental models, we will provide an outline of the (historical) foundations of contemporary governance models.

• Communication Ethics in Practice

Here is where we apply the knowledge we learned in the first two sections. Using an ethical decision-making framework, you can apply your understanding of ethical theories to develop a solid case for making an ethical choice. You will also discover frequent ethical dilemmas faced by workers in a range of media-related fields, such as advertising, journalism, big data, entertainment, and research.

Target Group
This program is ideal for media professionals, including:

• Journalists and editors
• Public relations specialists
• Media managers and executives
• Communications and digital marketing professionals
• Media and journalism students
• Policy-makers in media regulation

Program Cost

• 5 training days: €3700
• 10 training days: €6500

This program is available on different dates, depending on participant requests. The Geneva Institute of Business Management ensures flexibility in scheduling, providing participants with options to join the program at their convenience.

Organizers
This program is organized by the Geneva Institute of Business Management in collaboration with its partners across Europe. The institute is known for its high-quality professional training programs, offering globally recognized certifications and courses designed to meet the needs of today's media professionals.