Mastering Media Relations: A Short Master Program on Working with the Media

Overview
The Mastering Media Relations short master program is designed for professionals seeking in-depth expertise in media interactions. This intensive program focuses on strategic communication with the press, mastering interviews, and building strong media relationships. Whether you are in corporate communications, public relations, or a leadership position, this program will help you master the art of media relations and unlock the key to generating impactful coverage.

Program Objectives
By the completion of this short master program, participants will:

• Gain advanced skills in writing impactful press releases and media pitches.
• Cultivate robust relationships with journalists who champion your brand.
• Crafting pitches that resonate and generate a higher response rate, ensuring a packed interview calendar.
• Approaching crisis communication with poise and strategic clarity, safeguarding your reputation and emerging stronger.
• Strengthen their overall communication strategy for public relations.

Program Outline
The Mastering Media Relations short master includes the following key modules:

• Module 1: Understanding the Media Landscape
• Media platforms and their impact
• Working with journalists and media representatives
• Module 2: Writing Press Releases and Media Pitches
• Crafting attention-grabbing press releases
• Media pitching techniques for impactful outreach
• Module 3: Interview Skills and Media Appearances
• Preparing for interviews and press briefings
• Handling tough questions under pressure
• Module 4: Crisis Communication Strategies
• Managing media during crises
• Controlling the public narrative and mitigating reputational damage
• Module 5: Building Long-Term Media Relationships
• Engaging with the media consistently
• Monitoring and responding to media coverage

Target Group
This short master program is ideal for:

• Public relations professionals and corporate communicators.
• Business leaders and executives who regularly deal with the media.
• Company spokespeople looking for advanced media skills.
• Professionals aiming to enhance their media engagement strategies.

Program Cost
The cost for the Mastering Media Relations short master program is as follows:

• 5-day program: €3700
• 10-day program: €6500

This program is available on different dates to suit your needs. Contact us to customize the schedule based on your availability.

Organizers
The Mastering Media Relations short master program is delivered by the Geneva Institute of Business Management, in collaboration with experienced media professionals and European partners. This program provides advanced media communication tools for professionals seeking mastery in the field.