Short Master Program in Public Communication Strategies

Overview
The Short Master Program in Public Communication Strategies is designed for individuals seeking to master the art of communicating with diverse public audiences. This short master’s program presents tools and techniques that help you improve your public-facing communication skills, particularly when describing your work to a lay audience. The curriculum covers the essential components of public communication, including media management, public speaking, crisis communication, and the use of digital platforms to reach target audiences effectively.

Objectives
By the end of this program, participants will:

• Master the development of effective public communication strategies.
• Enhance their skills in public speaking, press relations, and digital communication.
• Understand how to handle public inquiries and media interviews with ease.
• Learn crisis communication tactics to maintain credibility and manage public perception.
• Apply advanced communication techniques across various platforms for optimal engagement.

Program Outline
This short master's program is divided into six key modules:

Module 1: Foundations of Public Communication

• Understanding the principles of public engagement
• Identifying and analyzing target audiences

Module 2: Message Crafting and Public Relations

• Developing clear, persuasive messages for different public channels
• Building trust through strategic storytelling

Module 3: Advanced Public Speaking and Presentation Skills

• Techniques for delivering impactful speeches and presentations
• Mastering audience engagement in public forums

Module 4: Media Relations and Press Management

• Writing professional press releases and organizing media events
• Handling difficult questions and managing press interactions

Module 5: Digital and Online Public Communication

• Utilizing social media for public engagement
• Managing online reputation and communicating during crises

Module 6: Crisis Communication and Public Perception Management

• Developing strategies for crisis management
• Effectively communicating during emergencies to protect public trust

This program is available on different dates upon request, ensuring flexibility for busy professionals.

Target Group
This master’s program is tailored for:

• PR professionals and communication managers
• Public affairs officials and government spokespersons
• Business leaders responsible for public relations
• Media professionals seeking to enhance communication skills
• Non-profit organization leaders involved in public engagement

Program Cost
The cost for the short master’s program is as follows:

• 5-day intensive training: €3700
• 10-day extended training: €6500

This program is available on different dates upon request, ensuring flexibility for busy professionals.

Organizers
The Short Master in Public Communication  Strategies is offered by the Geneva Institute of Business Management in collaboration with its European partners. The program is available on different dates upon request, offering flexible scheduling to accommodate participants’ needs.