Short Master in Mastering AI for Small Business

=Overview

In the fast-expanding digital landscape, mastering artificial intelligence (AI) is vital for small firms looking to maintain a competitive edge. The goal of the Short Master in Mastering AI for Small Business is to give business owners the skills and information they need to successfully use AI technologies. Through the use of AI techniques catered to their particular problems, participants will have the ability to make better decisions, increase operational effectiveness, and boost consumer engagement.

Objectives

Participants will learn:

• How to use artificial intelligence (AI) software models such as ChatGPT and Google Gemini (was Google Bard).
• How to train artificial intelligence software to work for you and your business - we've made this super simple so you can get underway straight away!
• How to tweak AI tools to perfectly fit what your business needs by writing prompts.
• How to train AI to sound just like you, making your business communications unique and personal.
• How to make your social media shine with AI-generated posts, trendy hashtags, and organised content plans.
• How to use AI to pick out fantastic hashtags that make your posts pop and get noticed.
• How to come up with catchy headlines and fun captions that grab attention.
• How to let AI plan and schedule your social media posts for the most impact.

Program Outline

The program is structured into the following key modules:

Module 1: Introduction to AI for Small Businesses

• Overview of AI concepts and relevance to small enterprises
• Key AI technologies and tools

Module 2: AI Applications in Operations

• Automating customer service with chatbots
• Enhancing inventory management using predictive analytics

Module 3: AI for Marketing and Sales

• Utilizing AI for targeted marketing strategies
• Leveraging data analysis for customer insights

Module 4: Implementing AI Solutions

• Steps for integrating AI technologies into business operations
• Identifying appropriate tools and platforms

Module 5: Future Trends in AI

• Exploring emerging AI trends and their impact on small businesses
• Strategies to remain competitive in the evolving AI landscape

Target Group

This program is ideal for small business owners, entrepreneurs, marketing professionals, and anyone interested in understanding how AI can enhance business operations. It caters to all skill levels, from beginners to those looking to deepen their knowledge.

Program Cost

• 5-Day Training: €3700
• 10-Day Training: €6500

This program is available on different dates upon request, providing flexibility to participants.

Organizers

The Geneva Institute of Business Management offered this short master program with its partners across Europe