Short Master in Professional English Communication & Social Media Video Creation with Canva

 Overview

The Geneva Institute of Business Management offers this short master program  for individuals looking to enhance their professional English communication skills while mastering the art of creating engaging social media videos using Canva. In a globalized and digital world, effective communication and visually compelling content are key to success. This program offers an in-depth approach to speaking English professionally across various platforms—whether in person, online, or on the phone—paired with hands-on training in using Canva to design and produce high-quality social media videos.

Objectives
By the end of this program, participants will:

• Advance English communication skills: Speak confidently and professionally in diverse settings, emphazsing pronunciation, clarity, and fluency.
• Gain expertise in digital communication: Learn to navigate online platforms and phone conversations with professionalism.

• Create social media posts in Canva that incorporate video for three different social media platforms.
• Organize folders within Canva.

• Develop an online brand: Combine communication and video creation skills to build a strong personal and professional online presence.

Outline
The program consists of two core modules, each designed to deliver expert knowledge and practical experience:

1. Module 1: Professional English Communication
• In-person communication strategies: Improve body language, engagement, and presentation skills for face-to-face interactions.
• Online communication techniques: Learn best practices for video conferencing, email correspondence, and online collaboration.
• Phone communication: Develop strategies for maintaining clarity and professionalism over the phone.
• Fluency and pronunciation drills: Focused exercises to improve English fluency and clear articulation.
• Advanced public speaking: Deliver compelling presentations and speeches with confidence.
2. Module 2: Social Media Video Creation with Canva
• Introduction to Canva's features: Explore Canva’s tools for creating engaging video content for social media.
• Video design for social platforms: Learn how to tailor content for platforms like Instagram, Facebook, and LinkedIn.
• Storyboarding and planning: Develop clear and engaging storylines for your videos.
• Design tips: Use Canva’s templates, transitions, and effects to enhance visual appeal.
• Publishing and optimization: Optimize videos for social media to maximize engagement and visibility.

Target Group
This short master program is ideal for:

• Mid-level to senior professionals looking to refine their English communication for leadership and managerial roles.
• Entrepreneurs and business owners seeking to enhance their digital communication and social media presence.
• Marketing and communications specialists eager to learn video creation techniques using Canva.
• Individuals interested in building a strong online brand through professional communication and creative social media content.

Program Cost

• 5-Day Intensive Course: €3700
• 10-Day In-depth Program: €6500

This master's program is flexible and available on different dates upon request.

Organizers
The Geneva Institute of Business Management organizes this program, in partnership with leading institutions across Europe, ensuring a top-tier learning experience led by communication and digital media experts.