Short Master: Effective Communication in English & Viral Marketing Strategies

Overview

The Effective Communication in English & Viral Marketing Strategies short master combines essential communication skills with modern marketing tactics, designed to enhance personal and professional growth. Participants will learn how to communicate professionally in person, online, and over the phone, to craft viral content that spreads across social media platforms. This dual-focus training equips learners with the tools necessary to excel in today’s competitive, digital-driven environment.

Objectives

 At the end of this short master, participants will have:

• a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on.

• Develop clear and professional communication skills for in-person, online, and phone interactions.
• Apply practical techniques to improve spoken English for international business settings.

• Acquire skills in creating and implementing viral marketing initiatives that connect with consumers and promote sharing.
  • Develop your storytelling skills to the fullest in order to promote involvement and development.

Outline

• Module 1: Professional Communication Skills
  Learn how to communicate confidently and effectively in face-to-face interactions, emails, and phone calls. Understand the nuances of professional language and tone.
• Module 2: Online Communication
  Enhance your online communication skills, focusing on Zoom meetings, webinars, and online collaborations. Discover how to maintain professionalism in the digital world.
• Module 3: Viral Marketing Basics
  Explore the fundamental principles of viral marketing. Understand what makes content contagious and why people share it.
• Module 4: Creating Shareable Content
  Learn how to craft content that resonates with audiences and prompts them to share. Explore case studies of successful viral campaigns and develop your marketing strategy.
• Module 5: Integrating Marketing with Communication
  Learn how effective communication enhances marketing strategies. Discover the synergy between clear communication and viral success.

Target Group

This short master is ideal for professionals, marketers, entrepreneurs, and individuals who want to:

• Improve their English communication skills for personal or professional use.
• Develop expertise in crafting viral content for social media platforms.
• Expand their knowledge of digital marketing and viral growth strategies.

Program Cost

• 5-Day Training: €3,700
• 10-Day Training: €6,500

The Effective Communication in English & Viral Marketing Strategies short master is available on various dates throughout the year.

Organizers

The Geneva Institute of Business Management offers this program  in partnership  renowned institutions across Europe.