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Overview
Healthcare practitioners need to use digital media in the rapidly changing digital age to enhance patient outcomes. This short master focuses on behavior modification and social communication. In addition to identifying a target audience, designing strategic messages based on evidence-based messaging guidelines, exploring and illuminating best practices for health campaign creatives, planning a digital communication strategy, and evaluating campaign outcomes by comprehending ad metrics, survey data, and health outcomes, participants will be able to comprehend behavioral insights as the basis for behavioral change.
Objectives
By the end of the short master, participants will:
- Understand the role of digital media in healthcare communication and patient engagement.
- Learn how to develop digital strategies that promote better health outcomes.
- will be able to define behavioral insights and understand how to surface relevant insights that can be actioned in digital health communications.es.
- Enhance knowledge of ethical considerations and data privacy in digital health communication.
Outline
The following modules are covered in this extensive program:
- Module 1: Introduction to Digital Media in Healthcare.
Examine the principles of digital media and its importance in contemporary healthcare in
- Module 2: Social Media for Health Promotion –
Discover how to use social media sites to manage patient communities and encourage healthy lives.
- Module 3: Mobile Health App
Learn how mobile apps are incorporated into healthcare and how this affects patient self-management.
- Module 4: Remote Patient Monitoring and Telemedicine
Learn how telemedicine is enhancing access and changing patient care.
Examine the effects of effective digital health campaigns on public health
- Module 5: Digital Health Campaigns.
Examine the ethical concerns, patient confidentiality, and data protection in digital health communication
- Module 6: Ethical and Legal Considerations.
Target Group
This program is designed for healthcare professionals, public health specialists, health communication experts, digital marketers in healthcare, and anyone involved in health promotion or patient engagement. It is ideal for individuals looking to enhance their digital media skills and use them to achieve better health outcomes.
Program Cost
The program is available in two flexible formats:
- 5-day training: €3700
- 10-day training: €6500
This program is available on different dates, depending on your schedule and preference.
Organizers
The Geneva Institute of Business Management offers this short master with its partners across Europe, ensuring a high-quality educational experience that meets global standards.
