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Overview
In today’s digital landscape, social media advertising is a critical tool for businesses aiming to reach their target audience efficiently. This short master's in "Mastering Social Media Advertising Strategies" provides participants with the necessary skills to create impactful ad campaigns across platforms like Facebook, Instagram, Twitter, and LinkedIn. From understanding key metrics to maximizing ROI, this training program equips professionals with the expertise to develop, implement, and manage successful social media advertising strategies. This program is tailored for marketing professionals, entrepreneurs, and anyone looking to boost their online presence through advertising.
Objectives
By the end of this course, participants will learn:
- How to evaluate on which platforms to run social media ad campaigns and what makes an ad effective
- How to craft compelling visuals and copy for social media ads
- Build an ad directly from your Facebook business page and your Instagram business account
- Write a creative brief and create a social media ad
Outline
The program covers a wide range of modules designed to build a solid foundation in social media advertising:
- Module 1: Introduction to Social Media Advertising –
you will learn why and when you should invest in paid advertising as well as the five components that make up a paid social media ad.
- Module 2: Creative Effective Ads on Social Media – you will learn how to create an effective social media ad both independently and with either an external or internal team
- Module 3: Module 4: Budgeting and Bidding Strategies – Learn to allocate your ad spend effectively and explore cost-per-click (CPC) and cost-per-impression (CPM) models.
- Module 5: Getting started with advertising on Facebook and Instagram – Beginning Facebook and Instagram Advertising - this section will teach you how to start an advertising campaign from your Facebook business page and how to start an Instagram campaign from your business account and Instagram stories.
- Module 6: Data, Privacy and Polices on Social Media – You will discover popular data formats, the definition of data-based advertising, and data collection methods. Additionally, you will discover how user privacy is safeguarded and the guidelines that advertising need to follow.
Target Group
This program is ideal for:
- Marketing professionals aiming to expand their digital advertising skills.
- Entrepreneurs and business owners looking to increase brand visibility.
- Social media managers who want to master advertising on various platforms.
- Digital marketing students seeking practical, hands-on experience in social media ads.
Program Cost
- 5-day course: €3700
- 10-day course: €6500
This program is available on different dates upon request. You can contact the Geneva Institute of Business Management to schedule your preferred dates or inquire about group bookings.
Organizers
The program is organized by the Geneva Institute of Business Management, in collaboration with its partners across Europe, ensuring that participants receive top-notch training from leading industry experts.
