Short Master in Brand Development and Management

 Overview

Building and sustaining a strong brand is essential for business success in today's competitive economy. Participants will gain an understanding of the primary advanced brand management methods, such as brand positioning, brand architecture, and brand extensions, in this brief master class on brand development and management. to give professionals the tools and methods to build, maintain, and enhance a strong brand identity. Brand equity, data tools, sentiment analysis, and valuation models inform strategic decisions in marketing. Participants will get an understanding of how to manage their brand to optimize consumer loyalty and business success through applicable insights and tried-and-true techniques.

Objectives

By the end of this program, participants will:

• Understand key brand management concepts and their importance.
• Learn how to develop and execute effective brand strategies.
• Explore tools for brand positioning, identity, and differentiation.
• Gain insights into managing brand equity and reputation over time.
• Learn how to integrate digital marketing tools for brand promotion.

• Build a Brand Value Statement with input from customers, departments, and diverse feedback sources to align with brand purpose and customer needs.
• Increase awareness on the concept of Brand Governance, and how methods and frameworks can be used to create logical applications and uses of a brand.

Outline

This program will be divided into modules covering the following topics:

• Module 1: Introduction to Brand Management
  Understand the foundational concepts of branding, including brand identity, brand equity, and the significance of a strong brand.
• Module 2: Developing a Brand Strategy
  Learn how to design a compelling brand strategy, incorporating brand positioning, target audience identification, and value proposition.
• Module 3: Building Brand Equity
  Explore techniques for building and sustaining brand equity, as well as managing brand reputation and loyalty over time.
• Module 4: Digital Branding and Social Media Strategies
  Examine how to integrate social media, SEO, and digital marketing into brand management for a cohesive online presence.
• Module 5: Brand Repositioning and Extension
  Learn when and how to reposition an existing brand and how to extend the brand to new products or services.

Target Group

This program is ideal for:

• Students or aspirants to a marketing or brand management role
• Sales professionals who aspire to be in a marketing role
• Sales professionals who intend to understand the marketing system better

Program Cost

• 5-Day Program: €3700
• 10-Day Program: €6500

This program is available on multiple dates. For further details, including scheduling options, please contact us to arrange a convenient time.

Organizers

This short master is organized by the Geneva Institute of Business Management and its partners across Europe.