Short Master: Effective Business English for Global Communication

Overview

To succeed in your business in this increasingly interconnected world, it is essential to have the ability to communicate effectively across cultures. The Short Master in Business English for Global Communication program is designed to develop the participants' effective communication skills for delivering presentations, utilizing storytelling techniques and visual aids. The program also emphasizes active listening techniques and overcoming barriers to productive communication. Through practical exercises and personalized feedback, participants will refine their skills to communicate with clarity, confidence, and professionalism in diverse business scenarios.

Objectives

The program aims to achieve the following objectives:

• Recognize the importance of effective communication in professional environments.
• Identify common barriers to effective communication
• Acquire effective verbal communication and non-verbal skills
• Develop techniques for active and effective listening skills in various professional settings.
• Write effective and appropriate business emails and reports

Program Outline

The program is structured into five key modules, focusing on essential aspects of business English and cross-cultural communication:

• Module 1: Introduction to Business English

Business terminology and essential grammar

• Module 2: What is culture?

We introduce you to basic cultural theories and language skills you will use in general cross-cultural business situations. You will also be introduced to vocabulary and language skills common to business communications.

• Module 3: Culture and Communication Strategies

We introduce you to ways of cultural understanding can guide business communication strategies basic and the language skills you will use in general cross-cultural business situations. You will also be introduced to vocabulary and language skills common to business communications.

• Module 4: Negotiation and Persuasion Skills

Strategies for successful negotiations across cultures

• Module 5: Networking and Relationship Building

Best practices for building rapport in international contexts

Target Group

This Short Master's program is tailored for:

• Business professionals looking to enhance their English communication skills for global markets.
• Managers and team leaders working within multicultural teams.
• Sales and marketing personnel aiming to improve cross-cultural engagement.
• Students pursuing careers in international business or related fields.

Program Cost

The investment for the program is:

• €3700 for 5 training days
• €6500 for 10 training days

This program is available on different dates upon request, providing flexibility to accommodate participants' schedules.

Organized by: This Short Master is organized by the Geneva Institute of Business Management and its partners across Europe, ensuring a comprehensive and high-quality learning experience.