Short Diploma in Mastering Integrated and Strategic Communication Campaigns

Program Overview
The Sort Diploma in Integrated and Strategic Communication Campaigns diploma is designed to provide professionals with the expertise to create effective, cohesive, and impactful communication strategies. In this short diploma, will take a closer look at communication campaigns from other brands to understand how paid, earned, shared, and owned media are used. By the end of this program, you will have encountered multiple examples and strategies for strategic communication campaigns that will have you feeling more confident about creating one on your own!

Program Objectives
This short diploma program aims to:

• Equip participants with the skills to develop integrated communication strategies that enhance brand reputation and increase engagement.
• Enhance understanding of digital and traditional media channels for more comprehensive communication efforts.

• Understand what integrated communication campaigns are and the value it brings to your organization.
• Define the communication problem and outline relevant communication goals and objectives.
• Design an integrated communication campaign based on relevant research that meets the communication objectives and includes reporting and evaluation.
• Produce a professional integrated communication campaign.

Diploma Outline
This short diploma consists of a series of in-depth modules designed to ensure participants master the critical elements of integrated and strategic communication:

• Module 1: Foundations of Communication Campaigns – Overview of communication theories, tools, and techniques.
• Module 2: Strategic Media Planning – Understanding media channels and developing media strategies that align with campaign goals.
• Module 3: Digital Communication Strategies – Harnessing social media, SEO, and content marketing for campaign success.
• Module 4: Brand Management and Reputation – you will learn about brand basics and how the architecture of a brand sets forth a guide for strategic communication. We will discuss the importance of brand mission and core values, and how your brand should act with purpose to create authenticity and drive stakeholder relationships, including among employees. Module 5: Campaign Evaluation and Analytics – Measuring the effectiveness of campaigns using key performance indicators (KPIs).
• Module 6: Communicating the Right Audience – you will understand how to identify various target audiences and how to segment them in strategic communication planning. We will discuss the importance of audience research and how to develop insight that connects your brand's message to audience's interests. By the end of this week, you will be crafting the right messages for the right audience.Module 7: Stakeholder Engagement – Building and maintaining relationships with internal and external stakeholders.

Target Group
This short diploma program is ideal for:

• Communication and PR professionals looking to enhance their strategic campaign skills.
• Marketing professionals responsible for brand management and media strategy.
• Business leaders seeking to improve organizational communication and public perception.
• Entrepreneurs wanting to develop more effective communication strategies to promote their businesses.
• Anyone interested in mastering the art of communication across multiple media channels.

Program Cost

• 5-Day Program: €3700
• 10-Day Program: €6500

This diploma is available on different dates upon request to accommodate busy professionals. The flexible schedule allows participants to enroll based on their availability.

Organizers
The Geneva Institute of Business Management offers this short diploma in collaboration with its partners across Europe.