Short Diploma in Strategic External Communication Channels

Program Overview

This Short Diploma in Strategic External Communication Channels is designed to equip professionals with the tools and strategies to enhance communication with external stakeholders, including customers, partners, and the media. With an increasing reliance on digital platforms, mastering the art of effective communication is crucial for any organization looking to build its brand and reputation. This program provides in-depth knowledge of various communication channels, offering participants practical skills to implement in real-world scenarios.

Program Objectives

• Determine the best methods for interacting with the media, investor relations, business branding, and external communications.
• Distinguish between the roles that internal and external communications play.
• Acknowledge the positive effects of using social media and promoting two-way dialogue with clients.
  
  

Outline

The Short Diploma in Strategic External Communication Channels is structured to ensure participants gain both theoretical knowledge and practical skills. The key modules include:

• Introduction to External Communications: The importance of external communication and its impact on organizational success.
• Digital Communication Channels: Best practices for using digital platforms like social media, email, and online communities.
• Public Relations & Media Management: Techniques to manage relationships with the media and maintain a positive public image.
• Customer Communication Strategies: Approaches to build and maintain strong customer relationships through effective communication.
• Crisis Communication Management: How to navigate and communicate during crises.
• Measuring Communication Effectiveness: Key performance indicators (KPIs) and tools to evaluate communication success.

Target Group

This diploma is ideal for:

• PR and communications professionals seeking to enhance their skills.
• Business leaders and executives aiming to strengthen their organization's communication strategies.
• Marketing professionals looking to broaden their expertise in external communication.
• Anyone involved in managing external stakeholder relationships.

Program Cost

The diploma program offers two options for flexibility:

• 5-day program: €3700
• 10-day program: €6500

This short diploma is offered at various times throughout the year, ensuring that professionals can attend at their convenience. The program is also available on-demand, allowing organizations or individuals to request specific dates that fit their schedules.

Organizers

The Diploma in Strategic External Communication Channels is organized by the Geneva Institute of Business Management and its European partners, ensuring the highest standards of education and practical knowledge.