Short Diploma in Modern PR: How to Get Press Coverage for Your Business

Program Overview
The Geneva Institute of Business Management offers the Short Diploma in Modern PR  to help businesses gain the press coverage they need to build brand awareness and credibility. This program focuses on equipping participants with the latest public relations (PR) strategies, including writing effective press releases, building media relationships, and pitching to journalists. Learn how to boost your business’s visibility and credibility through well-crafted PR efforts.

Program Objectives
This short diploma aims to:

• Teach the fundamentals of media relations and PR.
• Provide skills for writing compelling press releases that get noticed.
• Learn how to build and leverage relationships with journalists
• Identify the reporters most likely to write about your business
• Build a narrative around your brand and succinctly articulate your story
• Write a perfect email pitch that gets reporters' attention and drives results

Program Outline
This short diploma includes the following key modules:

• Introduction to PR and Media Relations: Understand the basics of PR and its role in business success.
• Writing Press Releases: Learn to craft impactful press releases that capture media attention.
• Building Relationships with Journalists: Strategies to develop strong media contacts and partnerships.
• Pitching to the Media: How to present your story to journalists for optimal results.
• Utilizing Digital Media: Leveraging social media and other digital platforms to maximize your PR efforts.
• Crisis Communication: How to manage media relations during challenging times.

Target Group
This program is ideal for:

• Business owners and entrepreneurs aiming to gain media exposure.
• Marketing professionals looking to strengthen their PR skills.
• PR specialists wanting to refine their media relations tactics.
• Anyone interested in learning how to secure press coverage for their business.

Program Cost
Choose from two flexible program options:

• 5-day program: €3700
• 10-day program: €6500

This short diploma is available on various dates upon request. Contact us to schedule your training session at your convenience.

Organizers
The Short Diploma in Modern PR is organized by the Geneva Institute of Business Management and its partners across Europe, ensuring top-quality training from industry professionals.