Advanced Public Relations Program for the Oil and Gas Industry

Course Overview
The Advanced Public Relations Program for the Oil and Gas Industry is designed to equip communication professionals with special skills to manage the unique challenges of public relations in this critical sector. Participants will learn strategies for enhancing corporate reputation, managing crises, building strong stakeholder relationships, and promoting corporate social responsibility (CSR) within the context of the oil and gas industry. This course will provide practical tools and insights to navigate the complexities of the sector and enhance your organization's public image.

Course Objectives

By the end of the course, participants will develop:

• Setting clear objectives and KPIs with realistic budgets and schedules
• Campaign design and planning skills
• Engaging target audiences – including the media – with great content
• Use of key tools and techniques to influence audience behaviour
• Media relations strategies and tools to optimise coverage in your target channels
• Crisis and litigation management approaches

Course Outline
The Advanced Public Relations Program for the Oil and Gas Industry consists of the following core modules:

• The Complete PR / Communications Professional
• The Role of Communications and PR in the Oil and Gas Industries
• Overview of the Challenges Facing the Industry and its Image / Reputation

• Fundamentals of Public Relations in the Oil and Gas Sector
  A comprehensive introduction to the role of PR in the energy industry, focusing on sector-specific challenges and opportunities.
• Stakeholder Engagement and Relationship Management
  Learn how to develop and maintain effective relationships with key stakeholders, including media, governments, and local communities.
• Corporate Social Responsibility (CSR) and Environmental Communications: Explore how CSR strategies can influence public perception and contribute to a company's sustainability efforts.
• Crisis Communication and Reputation Management
  Develop skills for managing crises, focusing on handling environmental incidents, operational disruptions, and regulatory issues.
• Media Relations and Digital PR
  Understand how to manage media relationships and leverage digital platforms to enhance your company’s public engagement and reputation.

Target Group
This program is ideal for:

• Public relations professionals in the oil and gas sector.
• Communication managers responsible for corporate reputation and crisis management.
• Corporate social responsibility managers looking to enhance their CSR efforts in the energy sector.
• Executives and decision-makers aiming to strengthen their company’s public image.
• Government relations professionals working with the oil and gas industry.

Course Cost

• 5-day intensive course: €3700
• 10-day extended course: €6500
  Participants will gain the necessary skills to manage public relations and communications in the highly regulated and sensitive oil and gas industry.

This program is available on multiple dates throughout the year, with flexible scheduling options available upon request to accommodate participants' professional needs.

Organizers
The Advanced Public Relations Program for the Oil and Gas Industry is organized by the Geneva Institute of Business Management, collaborating with its European partners.