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Overview
The Protocol & Event Management Training Course equips participants with the skills and knowledge to plan, organize, and execute successful events while adhering to international protocol standards. This course covers all aspects of event management, from initial concept development to post-event evaluation, ensuring that participants can manage high-profile events with professionalism and precision. Whether you plan diplomatic meetings, corporate conferences, or social galas, this training course is beneficial for you to manage events of all scales effectively.
Program Objectives
By the end of this course, participants will be able to:
- Master international protocol standards for formal events and meetings.
- Design and implement comprehensive event plans, including logistics, budgeting, and timeline management.
- Handle VIP guests, dignitaries, and high-level officials with confidence and decorum.
- Effectively coordinate teams and manage external vendors for smooth event execution.
- Manage risk and troubleshooting, ensuring events proceed smoothly regardless of unexpected circumstances.
- Conduct post-event evaluations to improve future planning and execution.
Outline
The Protocol & Event Management Program is structured into several modules:
Understanding the Impact of Events on Public Relations and Marketing Strategies.
A Summary of Public Relations and How Events Fit In
- PR Transfer Process and Six-Point PR Plan
- Assessing your needs
- Choosing an event that fits the objective and audience
- A Review of the various types of events accessible
Writing a Successful Event Proposal.
- Event Planning, Theory and Practice.
- Scheduling - The Long-Term Plan
- Event Running Order - the time of an event.
- Budget includes staff, time, supplies, and money.
- Choosing the Best Venue for Your Needs
- Accommodation: Layout for various events, including seating options.
Stage Management, Dining and Entertainment, and Health and Safety.
- "Stage Management" of the event involves ensuring it is on-message and on
- brand, as well as setting up the welcome desk.
- Sets, Staging, and Corporate Identity
- Catering, Entertainment, and Music for Your Event
- Staying Safe: Risk Assessment and Events.
Managing the Media at Your Events
- Generating News Through an Event
- Inviting the media: invites and press releases
- The Press Office, Press Pack, and Gifts
- Conducting and Briefing Interviewees
- Creating a Lasting Record: Filming and Photography
- Involving Your In-house Media
Invitations, VIPs, and Bringing It All Together.
- Invitation Process for Different Protocols
- Working with VIPs.
- Meet and Greet, Hosting and Farewell.
- Follow-up
- Creating an Event Management Team
Target Group
This program is ideal for:
- Event planners and coordinators seeking to enhance their protocol and management skills.
- Corporate executives responsible for organizing conferences and meetings.
- Government employees managing diplomatic events and official meetings.
- Professionals in the hospitality industry who want to expand their event management expertise.
- Anyone interested in mastering the intricacies of protocol and high-profile event planning.
Program Cost
The Protocol & Event Management Program is available in two formats:
- 5-day course: €3700
- 10-day course: €6500
This program is available on different dates upon request. Please contact us to schedule a session that fits your availability.
Organizers
The Geneva Institute of Business Management organizes this course in collaboration with its European partners.
