Global Communication and Strategic Media Management

Course Overview
In today’s interconnected world, mastering global communication and media strategies is essential for businesses, media professionals, and individuals aiming to thrive internationally. On this course, you’ll gain a broad understanding of modern media and communication, and develop the skills you need for a career in these fields. You’ll develop specialist knowledge. From there, you’ll be ready to launch a rewarding career or enter doctoral study.

Course Objectives

• Understand a rapidly changing field.
• Study the role of communication and media in contemporary society.
• Learn effective approaches for analysing media texts.
• Conduct research and present your findings and ideas with clarity.
• Develop as a professional, while drawing on the department’s advanced industry connections and research expertise.

Course Outline
The Global Communication and Strategic Media Management course is divided into the following modules:

• Module 1: Introduction to Global Communication
  Explore the foundations of communication in a globalized context, including key theories and principles. Understand how cultural differences affect communication.
• Module 2: Cross-Cultural Communication
  Analyze communication styles across various cultures and learn how to adapt strategies to avoid misunderstandings and miscommunications.
• Module 3: The Role of Media in Global Communication
  Study the evolution of traditional and digital media in shaping global narratives and influencing public opinion.
• Module 4: Strategic Media Management
  Learn how to develop and execute media campaigns for global audiences, using various platforms including social media, TV, and online content.
• Module 5: Digital Media and Global Branding
  Understand the importance of digital media in building and maintaining a global brand presence. Explore tools like SEO, social media marketing, and content creation.
• Module 6: Global Media Ethics and Regulations
  Examine the ethical challenges and regulations that arise when managing media campaigns across different countries.
• Module 7: Crisis Communication in a Global Context
  Learn how to develop crisis communication plans that address global audiences and manage media relations during crises.

Target Group
This course is ideal for:

• Communication professionals looking to expand their skills in global communication and media.
• Media professionals seeking to understand the dynamics of international media.
• Business leaders aiming to improve their global branding and communication strategies.
• Students and academics in communication, journalism, or international relations fields.
• Marketing and PR professionals tasked with managing international campaigns.

Program Cost

• 5 training days: €3700
• 10 training days: €6500

This program is flexible and available on different dates to accommodate various schedules. For specific date requests, please contact us.

Organizers
The Geneva Institute of Business Management organizes this course with its European partners.