Training Course in Digital Journalism and Internet Reporting

Course Overview
For journalists, it’s important to learn how to report responsibly, ethically, and with verification. Several influential journalism studies show that increasingly consumers of global news crave deep reporting and neutral, unbiased facts. For this reason, the Geneva Institute of Business Management offers this comprehensive course in Digital Journalism and Internet Reporting. This program will explore key areas of Internet journalism, including multimedia storytelling, ethical reporting, data journalism, and effective audience engagement across digital platforms. Participants will also gain insight into SEO practices and social media strategies that enhance their reach and credibility.

Course Objectives
The program aims to:

• Examine how changes in media technology tend to affect its content
• Examine how people read and navigate online content, how to write in a web-friendly way and how best to organise your web content. I
• Equip participants with the technical skills required for multimedia storytelling using various formats like video, audio, and images.
• Enhance participants’ ability to gather, analyze, and present data-driven stories in an accessible manner.
• Train participants to optimize their content for search engines (SEO) and leverage social media for journalistic purposes.
• Foster creativity in developing engaging, credible, and timely online news content.

Course Outline
The Diploma in Digital Journalism and Internet Reporting covers the following key modules:

• Introduction to Digital Journalism
  An overview of the digital landscape and how journalism has adapted to the internet age.
• Ethics in Online Reporting
  Examines the challenges of maintaining journalistic integrity and ethical standards in the digital sphere.
• SEO and Audience Engagement
  Learn how to create content that ranks highly on search engines and engages diverse online audiences.
• Data Journalism
  Understanding how to gather, interpret, and present data to tell compelling stories.
• Multimedia Storytelling
  Techniques for producing high-quality visual and audio content for the web.
• Social Media and News
  Using social media platforms as a tool for both reporting news and engaging with audiences.
• Fact-Checking and Misinformation
  Methods to identify misinformation and provide accurate reporting in the age of digital disinformation.

Target Group
This program is ideal for:

• Journalists transitioning from traditional media to digital platforms.
• Content creators looking to enhance their digital storytelling skills.
• Public relations professionals who wish to gain a deeper understanding of digital news.
• Communications and media students aspiring to build a career in online journalism.
• Professionals seeking to understand and implement SEO strategies for better online visibility.

Program Cost
The cost of the Diploma in Digital Journalism and Internet Reporting is:

• €3700 for a 5-day program.
• €6500 for a 10-day program.

This program is available on various dates upon request. The Geneva Institute of Business Management offers flexible scheduling to accommodate participants’ needs.

Organizers
The Geneva Institute of Business Management organizes this course with its European partners.