Mastering Video Marketing Strategies for Social Media Success

Course Overview
Effective video creation is now an essential tool in your marketing mix and all the research says it's now the most engaging and profitable use of the time you spend promoting your business. The Mastering Video Marketing Strategies for Social Media Success course will teach you how to produce video content through storytelling for various social media channels. You will learn how to develop and execute a successful video marketing strategy that enhances brand visibility, boosts conversions, and drives traffic.

Course Objectives
By the end of this course, participants will be able to:

• Get started with video marketing in social media
• Create short form videos and ads for your business
• Create a video a day, through Facebook ads, Instagram ads, YouTube ads, promotions and brand videos
• Get a great return on investment of your time and marketing budget

Course Outline
This program is structured into several key modules to provide a well-rounded understanding of video marketing for social media:

• Module 1: Introduction to Video Marketing
  Overview of video marketing trends and the impact of video content on social media engagement.
• Module 2: Video Content Creation
  Techniques for creating high-quality video content, including scriptwriting, filming, and editing.
• Module 3: Platform-Specific Strategies
  Best practices for creating and optimizing video content for platforms like Instagram, YouTube, TikTok, and Facebook.
• Module 4: Video Campaign Management
  How to plan, launch, and manage video marketing campaigns across multiple platforms.
• Module 5: Analyzing Video Performance
  Tools and methods for analyzing the success of video marketing efforts through key metrics and analytics.
• Module 6: Advanced Video Marketing Techniques
  Explore advanced strategies such as live streaming, influencer collaborations, and video ads.

Target Group
This course is ideal for:

• Everyone who wants total control over their video marketing, but doesn't have the time to learn or use complicated video tools
• Entrepreneurs and business owners who want to create attention-grabbing videos - FAST!
• Marketing professionals, advertisers and agencies
• Social Media enthusiasts
• Freelancers and Solopreneurs

Program Cost
The course is available in two formats:

• 5-day intensive training: €3700
• 10-day comprehensive training: €6500

This program is available on various dates upon request. The Geneva Institute of Business Management offers flexible scheduling to accommodate participants’ needs.

Organizers
The Geneva Institute of Business Management organizes this course with its European partners.