Certified Strategy and Competitive Analysis Program (CSCA)

Course Overview
The Certified Strategy and Competitive Analysis Program (CSCA) is designed to prepare accountants and finance professionals to become key players in the strategy management process at their organizations. This comprehensive program focuses on strategic planning, market analysis, and competitive positioning, providing participants with the tools to drive organizational success. By learning advanced techniques and gaining practical insights, participants will be able to navigate complex business landscapes and make informed decisions.

Course Objectives
The primary goals of this program are to:

• Understand and apply key concepts of strategic analysis and planning.
• Develop skills to assess competitive environments and identify growth opportunities.
• Learn frameworks for effective decision-making in dynamic markets.
• Gain practical insights into business strategy formulation and execution.
• Equip participants with tools for evaluating competition and adapting strategies to maintain a competitive edge.

Course Outline
The CSCA program consists of five core modules, designed to cover a wide range of topics essential to strategy and competitive analysis:

• Module 1: Fundamentals of Strategic Planning
• Introduction to strategy and its role in business success
• Strategic frameworks and models
• Setting objectives and aligning them with organizational goals
• Module 2: Market and Competitive Analysis
• Analyzing external environments: PESTEL and SWOT analyses
• Identifying and evaluating competitors
• Competitive forces and industry dynamics
• Module 3: Strategic Decision-Making Tools
• Decision-making models for strategic management
• Scenario planning and risk assessment
• Application of data-driven decision-making in strategy
• Module 4: Strategy Formulation and Implementation
• Developing and executing winning strategies
• Aligning resources with strategic goals
• Monitoring performance and adjusting strategies
• Module 5: Innovation and Competitive Advantage
• Sustaining competitive advantage through innovation
• Adapting to technological advancements and market shifts
• Leveraging strategic assets for long-term success

Target Group
This program is ideal for:

• Strategic Planners
• Business Analysts
• Corporate Strategists
• Management Consultants
• Marketing and Product Managers
• Executive Leadership

Program Cost

• 5-Day Course: €3700
• 10-Day Course: €6500
  

The Certified Strategy and Competitive Analysis Program (CSCA) is available on various dates upon request. Participants can choose to attend based on their availability or organizational requirements.

Organizers

The Geneva Institute of Business Management organizes this program with its partners across Europe.