Certified Hospitality Leadership Program

Course Overview
Hospitality leadership involves you in every aspect of your business.  Today's competitive environment requires advanced skills to succeed, from a firm grasp on finances to managing talent. The Certified Hospitality Leadership Program is helpful for hotel professionals aiming to improve their leadership and management skills in the competitive hospitality industry. This program covers all key areas of hotel administration, including operations, financial management, human resources, marketing, and customer service. It equips participants with practical knowledge and leadership strategies for effective hotel administration.

Course Objectives

• Develop a deep understanding of hotel operations and administration.
• Master financial management techniques specific to the hospitality industry.
• Enhance leadership skills by managing diverse teams and optimizing guest experiences.
• Learn strategic marketing and sales techniques for improving hotel occupancy and revenue.
• Gain insights into modern hospitality trends and technologies to stay ahead in the competitive market.

Course Outline
The program is structured into key modules covering all hotel administration aspects. Participants will gain both theoretical knowledge and practical skills, ensuring they are well-equipped to lead in the hospitality sector.

1. Introduction to Hotel Operations and Management
• Understanding hotel departments
• Role of hotel administrators
• Setting operational goals
2. Financial Management in Hospitality
• Budgeting and forecasting
• Cost control and revenue management
• Financial reporting and analysis
3. Human Resources Management
• Recruitment and retention strategies
• Leadership and team-building skills
• Managing performance and employee engagement
4. Marketing and Sales in Hospitality
• Digital marketing strategies
• Maximizing revenue through sales
• Understanding customer behavior and trends
5. Customer Service Excellence
• Creating memorable guest experiences
• Handling customer feedback and complaints
• Implementing quality control measures
6. Trends and Innovations in Hospitality
• Emerging technologies in the hotel industry
• Sustainable practices in hospitality
• Adapting to evolving guest expectations

Target Group
This program is ideal for:

• Hotel managers and supervisors seeking professional development.
• Hospitality professionals looking to transition into leadership roles.
• Aspiring hotel administrators who want to broaden their knowledge of hotel operations.
• Industry professionals aiming to enhance their strategic decision-making and leadership skills.

Program Cost

• 5 training days: €3700
• 10 training days: €6500

This program is available on various dates upon request. Participants can choose the schedule that best suits their needs, ensuring flexibility for working professionals.

Organizers
The Geneva Institute of Business Management organizes this course with its European partners.