Professional Certification in Hospitality Sales Management (CHSP)

Course Overview
The Professional Certification in Hospitality Sales Management (CHSP) recognizes the marketing and revenue management skills you possess and the professionalism you exhibit as you constantly work to keep up with the latest trends and sales techniques. This program covers the critical components of hospitality sales, including strategies to drive revenue, understanding customer behavior, and leveraging industry-specific technologies to boost sales. CHSP can help you excel in your current position, move further toward your career goals, and show that you are among the best in your profession.

Course Objectives
Upon completing the course, participants will:

• Develop advanced sales strategies tailored for the hospitality sector.
• Master customer relationship management (CRM) tools to improve client engagement.
• Understand market analysis techniques to identify growth opportunities.
• Learn effective negotiation and closing techniques in hospitality sales.
• Explore digital tools and technologies for enhancing sales processes.
• Increase overall revenue through improved sales performance.

Course Outline
This course covers the following key modules over 5 to 10 training days:

1. Introduction to Hospitality Sales

• Overview of the hospitality industry
• Role of sales in the hospitality sector

2. Customer Relationship Management (CRM) for Hospitality

• Tools and techniques for managing customer relationships
• Personalizing client experiences

3. Sales Strategies for Hotels and Resorts

• Market segmentation and target marketing
• Pricing strategies and revenue management

4. Negotiation Techniques and Closing Deals

• Advanced negotiation skills
• Closing high-value sales

5. Leveraging Technology for Sales Growth

• Use of CRM, AI, and data analytics to drive sales
• Digital marketing and e-commerce in hospitality

6. Building Long-Term Client Relationships

• Retention strategies for high-value clients
• Delivering exceptional post-sale service

Target Group
This program is ideal for:

• Sales professionals in the hospitality industry looking to enhance their skills.
• Hospitality managers who wish to strengthen their sales strategies.
• Entrepreneurs and business owners in the hotel and tourism sector.
• Professionals transitioning into hospitality sales.

Program Cost

• 5 training days: €3700
• 10 training days: €6500

This program is available on various dates upon request. Participants can choose the schedule that best suits their needs, ensuring flexibility for working professionals.

Organizers
The Geneva Institute of Business Management organizes this course with its European partners.