Certified Hospitality Revenue Management Program (CHRM)

Course Overview
The Certified Hospitality Revenue Management (CHRM) program is designed to help you excel in your current position, move further toward your career goals, and show that you are among the best in your profession. This course introduces you to the elements of revenue management that you need to be familiar with to understand the role of revenue in the accommodation industry.  In this course, participants will learn the main elements of the function of revenue management and Understand revenue management terms and definitions

Course Objectives
By the end of this course, participants will be able to:

• The main elements of the function of revenue management
• Understand revenue management terms and definitions
• To identify a revenue management career path
• How customers shop for accommodations
• What drives the customer search and selection process
• Improve forecasting techniques and demand management.
• Align revenue management strategies with broader business objectives.

Course Outline
The Certified Hospitality Revenue Management Program is divided into several comprehensive modules that cover key aspects of revenue management:

• Introduction to Revenue Management: Overview of revenue management principles, history, and its impact on the hospitality industry.
• Dynamic Pricing Strategies: Explore various pricing models and strategies to enhance profitability.
• Data Analytics for Revenue Management: Learn how to utilize data and technology to make informed revenue decisions.
• Market Segmentation and Demand Forecasting: Develop techniques for forecasting demand and understanding customer segments.
• Distribution Channel Management: Strategies for optimizing online and offline distribution channels.
• Inventory Control and Optimization: Learn how to manage inventory effectively to maximize revenue.
• Revenue Performance Measurement: Techniques for measuring and analyzing revenue performance to improve results.

Target Group
The CHRM program is ideal for professionals who are currently working or aspiring to work in the hospitality industry, including:

• People just starting in the revenue department
• Hotel staff who would like to move into a revenue role
• Hospitality students who want the industry’s perspective on revenue management
• Commercial professionals wishing to formalise their revenue management knowledge with a certificate course
• Commercial professionals wanting to learn more about the role of the revenue department in the hotel industry

Program Cost:

• 5-day program: €3700
• 10-day program: €6500

This course is available on various dates throughout the year. Upon request, the program can be tailored to fit your preferred schedule and location.

Organizers

The Geneva Institute of Business Management organizes this course with its European partners.