Certified Social Media Strategy Manager (CSSM)

Course Overview

The Certified Social Media Strategy Manager (CSSM) program is designed for professionals looking to excel in the dynamic world of social media marketing. In this program, participants will explore how and when to use social media to supplement a broader marketing strategy. They will cover each of the major social media channels and how they work together. They will also review how to create a social media strategy, establish usage guidelines, respond when a mistake is made, determine what content is appropriate and optimize each channel.

Course Objectives

• Develop a comprehensive understanding of social media platforms and audience engagement strategies.
• Master advanced content creation techniques tailored to each social media platform.
• Learn to analyze social media metrics and optimize campaigns for maximum ROI.
• Build a strategic approach to content scheduling, customer interaction, and brand voice.
• Gain certification as a Certified Social Media Strategy Manager, enhancing credibility and expertise in the field.

Course Outline

This course is structured into five key modules for the 5-day program, with an extended curriculum for the 10-day option:

Module 1: Introduction to Social Media Platforms

• Overview of popular social media platforms
• Identifying platform-specific audiences and trends
• Understanding algorithms and optimizing posts
1. Module 2: Content Creation and Curation
• Crafting engaging visuals and multimedia content
• Writing effective captions and storytelling techniques
• Using content curation tools and techniques
2. Module 3: Social Media Advertising
• Paid advertising fundamentals on major platforms
• Audience targeting and retargeting strategies
• Managing and optimizing ad campaigns
3. Module 4: Social Media Analytics and Reporting
• Tracking and interpreting social media metrics
• Using data insights to adjust and improve strategies
• Reporting best practices and presenting findings
4. Module 5: Strategy and Campaign Planning
• Designing comprehensive social media strategies
• Scheduling and content planning tools
• Building brand voice and engaging effectively with audiences

Target Group

This course is ideal for:

• Marketing professionals seeking to deepen their social media skills.
• Business owners aiming to improve brand visibility online.
• Entrepreneurs and freelancers building a social media presence.
• Communication specialists who want to leverage social media in their roles.

Program Cost

• 5-Day Training: €3700
• 10-Day Training: €6500

This program is offered on multiple dates to accommodate varying schedules. Please contact us to arrange a time that best suits your needs.

Organizers

The Geneva Institute of Business Management organizes this course with its European partners