Certified Strategic Marketing Communication Specialist (SMCS)

Course Overview
At this Certified Strategic Marketing Communication Specialist (SMCS) you’ll take the next step toward becoming a strategic marketing specialist. You’ll master essential strategic marketing models—and their real-world applications. And you’ll get the strategic marketing knowledge and tools you need to increase the spending rate of current customers and cost-effectively acquire new ones, integrate your strategic marketing mix elements with corporate goals and maximize the benefits of designing a marketing plan.

Course Objectives
Upon completing this course, participants will be able to:

·         Identify the best target-customer segments for your business and understand their needs and interest

• Learn the stages of the customer buying process—and generate incremental value at each stage
• Create differentiation and positioning that attract, serve and keep customers
•  Efficiently target your strategic marketing campaigns to core buying influences
• Discover creative ways to apply marketing principles and practices to compete successfully in today’s environment

Course Outline

• Introduction to Marketing Communication – Fundamentals of strategic communication, consumer behavior analysis.
• Digital Marketing Channels – Social media, content marketing, email, and online advertising.
• Branding and Identity Development – Techniques for creating and maintaining a strong brand.
• Audience Segmentation and Targeting – Identifying and categorizing audiences for personalized messaging.
• Crisis Communication and Reputation Management – Handling brand crises and managing corporate reputation.
• Integrated Marketing Communication (IMC) – Coordinating multiple channels for a seamless strategy.
• Content Strategy and Creation – Designing impactful content for various platforms.
• Analytics and ROI Measurement – Tools and methods for assessing campaign effectiveness.

Target Group
This certification is ideal for anyone whose business would benefit from strategic marketing such as:

• Marketing managers
• Directors
• Vice presidents
• Executives and managers in finance, operations, customer service, R&D and other departments who interact with colleagues in marketing.

Program Cost

• 5-Day Course: €3700
• 10-Day Course: €6500

This program is available throughout the year on multiple dates. Participants can request specific dates, allowing for a flexible schedule that aligns with personal or professional commitments.

Organizers

The Geneva Institute of Business Management organizes this course with its European partners