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Course Overview
Media Planning is an art of selecting & strategizing the best combination of Media in-order to maximize the best returns to your advertiser. Media planners are not only responsible for the initial media purchase, but also for the continued optimization of performance throughout the entire campaign life cycle. In the Certified Media Planning (CMP) Program, you'll learn about How to create a successful media plan for your advertiser from scratch.
Course Objectives
- Develop a thorough understanding of media planning fundamentals and advanced practices.
- Analyze audience data to create effective, targeted media campaigns.
- Optimize budget allocations for maximum reach and impact across multiple media channels.
- Master digital and traditional media tools to enhance brand visibility and engagement.
- Apply best practices in media planning, integrating market trends and data insights.
Course Outline
The CMP Program is structured to cover essential aspects of media planning, offering hands-on modules for a practical learning experience:
- Introduction to Media Planning and Buying
- Overview of the media landscape
- Media planning fundamentals
- Audience Analysis and Segmentation
- Identifying target audiences
- Behavioral and demographic segmentation
- Campaign Strategy and Planning
- Developing a comprehensive media strategy
- Integrating media planning with marketing objectives
- Digital Media Tools and Technologies
- Social media planning and optimization
- Programmatic advertising essentials
- Budget Allocation and Optimization
- Maximizing ROI through budget management
- Cost-effective media placement techniques
- Analyzing Media Campaign Results
- Metrics and KPIs for media success
- Campaign reporting and evaluation
- Emerging Trends in Media Planning
- Future media landscape predictions
- Integrating AI and automation into media planning
Target Group
The CMP Program is designed for:
- Marketing professionals and media planners looking to expand their skillset.
- Recent graduates interested in a career in media planning.
- Business owners who want to optimize their advertising investments.
- Agencies and professionals seeking an advanced understanding of media channels and audience engagement.
Program Cost
- 5-Day Course: €3700
- 10-Day Course: €6500
This program is available throughout the year on multiple dates. Participants can request specific dates, allowing for a flexible schedule that aligns with personal or professional commitments.
Organizers
The Geneva Institute of Business Management organizes this course with its European partners
