Certified Media Buyer Training Program (CMBTP)

Course Overview
The Certified Media Buyer Training Program (CMBTP) is designed to equip participants with the essential skills and advanced strategies needed in the competitive field of media buying. This program covers every stage of the media buying process, including campaign planning, audience targeting, budget management, and performance analytics. Through practical learning modules and hands-on activities, participants will gain the expertise to make data-driven decisions and optimize ad placements to drive maximum return on investment.

Course Objectives

• Master the Fundamentals: Understand the basics of media buying, including key terminology, platforms, and methods for campaign optimization.
• Develop Strategic Campaigns: Learn to design targeted ad campaigns based on in-depth audience analysis, channel selection, and strategic budget allocation.
• Enhance Data Analysis Skills: Gain expertise in using analytics tools to monitor campaign performance, measure ROI, and refine media buying strategies.
• Maximize Cost Efficiency: Acquire techniques to minimize ad spend while achieving higher conversion rates, ensuring every investment counts.
• Obtain Professional Certification: Earn a CMBTP certification recognized across Europe and beyond, enhancing your profile as a certified media buyer.

Course Outline

1. Introduction to Media Buying Essentials
• Overview of media buying processes and terminology
• Understanding the media landscape and popular platforms
2. Audience Research and Targeting
• Identifying target demographics and psychographics
• Effective use of audience segmentation and behavioral insights
3. Campaign Strategy Development
• Structuring high-impact ad campaigns
• Budgeting and bidding strategies across platforms
4. Ad Placement and Management
• Selecting the right media channels for optimal reach
• Techniques for multi-channel campaign integration
5. Data Analytics and Performance Optimization
• Interpreting campaign data and KPIs
• Adjusting tactics to improve ROI and conversion rates
6. Certification Preparation and Final Assessment
• Practical exercises to reinforce learning
• Final assessment for CMBTP certification

Target Group
This program is designed for marketing professionals, aspiring media buyers, business owners, and digital marketing specialists who want to enhance their knowledge and technical skills in media buying. It is ideal for individuals who seek a deeper understanding of ad campaigns, media platforms, and audience analysis to improve advertising effectiveness and maximize profitability.

Program Cost

• 5-Day Program: €3700
• 10-Day Program: €6500

The course is offered on multiple dates throughout the year. Custom dates are available upon request to meet the needs of companies and individual learners.

Organizer
The Geneva Institute of Business Management this course with its European partners.