Certification in Multimedia Journalism

Course Overview

The Certification in Multimedia Journalism offers will teach you how to write for the web and use social media to tell a story or promote one online. You’ll learn from industry leaders in journalism, freelance writing and online communications. As media transforms rapidly with new technologies, journalists are expected to adapt and deliver compelling, multi-platform stories that engage diverse audiences. This program covers essential multimedia skills, from video production and social media strategies to data visualization and mobile journalism.

Course Objectives

Work on the fundamentals of writing articles for digital use.

• Adapt your writing knowledge and skills to a digital context.
• Use a range of online platforms to tell and promote your stories.
• Create resonant stories that integrate an online strategy.
• Provide hands-on experience with industry-standard tools and techniques in digital content creation.

Course Outline
This certification covers critical aspects of multimedia journalism through interactive modules, hands-on projects, and in-depth lectures. The curriculum includes:

1. Introduction to Multimedia Journalism

• Overview of the digital journalism landscape
• Evolution and current trends in multimedia reporting

2. Storytelling Across Platforms

• Developing narratives for different digital channels
• Understanding audience engagement on social media

3. Video Production and Editing

• Basics of video storytelling
• Hands-on editing workshops

4. Mobile Journalism Techniques

• Tools and apps for mobile reporting
• Strategies for live reporting and on-the-go content creation

5. Data Journalism and Visualization

• Gathering, analyzing, and visualizing data
• Using data to enhance storytelling

6. Audio Journalism & Podcasting

• Crafting stories for audio platforms
• Basics of audio recording and editing

7. Ethics and Standards in Digital Journalism

• Ensuring journalistic integrity in digital spaces
• Addressing ethical challenges in multimedia

Target Group
This certification is ideal for:

• Journalists seeking to expand their skill set in multimedia content creation.
• Communications and PR professionals wanting to integrate multimedia elements into their work.
• Recent graduates interested in pursuing a career in digital journalism or media.
• Content creators aiming to refine their skills in data journalism, video production, and mobile reporting.

Program Cost

• 5-Day Course: €3700
• 10-Day Course: €6500

The course is offered on multiple dates throughout the year. Custom dates are available upon request to meet the needs of companies and individual learners.

Organizers

The Geneva Institute of Business Management organizes this course with its European partners