Certified Copywriting Professional Program

Course Overview
A copywriting certification is a formal recognition of your skills and understanding of copywriting. Certification is usually awarded after you’ve completed a structured course that covers the essential elements of persuasive writing. The Certified Copywriting Professional Program blends essential theory with practical techniques to create copy that captivates and converts. Participants will gain in-depth knowledge of audience psychology, SEO-friendly writing, and strategies to craft compelling messages that drive results.

Course Objectives
By the end of this program, participants will:

• Write great headlines and words that sell
• Take creative briefs and conduct research
• Write long content, ads, brochures and more
• Use SEO to maximise web copy.
• Enhance their storytelling abilities to create relatable and emotionally resonant copy.

Course Outline
The program covers an array of modules, each designed to focus on a specific area of copywriting expertise. Key modules include:

• Introduction to Copywriting: Fundamental principles, styles, and the psychology behind persuasive writing.
• SEO Copywriting Techniques: How to write search engine-friendly content that drives organic traffic.
• Audience Analysis and Persona Development: Research techniques to identify and target the right audience.
• Brand Storytelling and Tone: Crafting a unique voice and style that aligns with brand identity.
• Social Media and Digital Ad Copy: Writing captivating copy for platforms such as Facebook, Instagram, and Google Ads.
• Editing and Proofreading: Ensuring clarity, coherence, and impact through effective editing techniques.
• Legal and Ethical Considerations: Copyrights, fair use, and ethical standards in copywriting.

Target Group
This program is ideal for:

• People who want to learn copywriting from scratch.
• People who want to start a freelance business.
• Copywriters who want to develop their skills.
• People who work in marketing and sales.
• Staff training and development.
• Journalists and writers who need to retrain.
• Freelancers and small business owners.
• Interpreters, teachers translators and virtual assistants.

Program Cost

• 5-Day Course: €3700
• 10-Day Course: €6500

The course is offered on multiple dates throughout the year. Custom dates are available upon request to meet the needs of companies and individual learners.

Organizers

The Geneva Institute of Business Management organizes this course with its European partners