Certified Media Sales Professional (CMSP)

Course Overview

This Certified Media Sales Professional (CMSP) program equips professionals with advanced skills and insights to excel in the competitive media sales landscape. Designed for aspiring and experienced media sales specialists, this program covers all aspects of media sales strategy, client engagement, negotiation, and digital media integration to drive sales success. Participants will gain practical knowledge through interactive modules that refine their ability to maximize revenue, manage client relationships effectively, and adapt to rapidly evolving media industry trends.

Course Objectives

The primary objectives of the CMSP program are to:

• Equip participants with effective media sales techniques that resonate with diverse client needs.
• Build proficiency in client relationship management for long-term sales success.
• Explore digital media platforms and analytics to enhance campaign performance.
• Teach participants effective negotiation tactics and sales forecasting to achieve revenue goals.
• Provide practical skills for media sales presentations and client pitch preparation.

Course Outline

This course is structured across several modules designed to build a strong foundation in media sales strategy, client engagement, and digital sales integration:

1. Introduction to Media Sales Strategy
   Overview of modern media sales, market segmentation, and understanding target audiences.
2. Building Client Relationships and Sales Pipeline Management
   Techniques for relationship-building, CRM tools, and managing a sales pipeline effectively.
3. Digital Media Integration in Sales
   How to incorporate social media, programmatic advertising, and SEO-driven campaigns.
4. Media Sales Negotiation and Closing Techniques
   Proven negotiation tactics, objection handling, and closing strategies for media sales.
5. Sales Analytics and Performance Measurement
   Using media analytics and sales metrics to assess performance and optimize strategies.
6. Sales Presentation Skills and Client Pitching
   Crafting impactful sales presentations and tailoring pitches to client objectives.

Target Group

This course is tailored for:

• Media sales professionals seeking to sharpen their skills in a competitive market.
• Marketing and business development managers looking to expand their media sales expertise.
• Individuals with a background in advertising, digital media, or sales aiming to specialize in media sales.
• Graduates and new entrants to the media industry wanting to build a solid foundation in media sales.

Program Cost

• 5-Day Program: €3,700
• 10-Day Program: €6,500

The course is offered on multiple dates throughout the year. Custom dates are available upon request to meet the needs of companies and individual learners.

Organizers

The Geneva Institute of Business Management organizes this course with its European partners