Certified Public Information Officer Program

Course Overview

The Certified Public Information Officer (CPIO) program is open to all public safety officials that gather, disseminate, and oversee public information for their department or organization. The curriculum addresses frequent difficulties confronting the public safety sector and the media, with a focus on providing PIOs with the "tools of the trade" for both routine operations and during community crises. This curriculum provides thorough training in media relations, crisis communication, and public information tactics. 

Course Objectives

Upon completion of the Certified Public Information Officer program, participants will be able to:

• Master communication tactics for effective public information dissemination.
• Develop comprehensive crisis communication strategies.
• Enhance skills in managing media relations, including interviews and press releases.
• Understand legal and ethical standards in public communication.
• Strengthen community engagement and public transparency.
• Employ strategic communication frameworks to enhance organizational credibility.

Course Content

 The program includes the following modules:

• Module 1: Foundations of Public Communication
  Covers the principles of public information, the role of a Public Information Officer (PIO), and key communication strategies.
• Module 2: Media Relations and Press Management
  Focuses on developing relationships with media professionals, preparing for interviews, and creating effective press releases.
• Module 3: Crisis Communication
  Teaches methods for managing communication during crises, including messaging strategies, stakeholder engagement, and information dissemination.
• Module 4: Legal and Ethical Considerations in Public Communication
  Examines regulations and ethical standards to ensure transparency and accountability in public communications.
• Module 5: Community Engagement Strategies
  Focuses on building trust within the community, enhancing public perception, and fostering positive relationships with stakeholders.

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Target Group

• Potential, recently assigned, or existing PIO's
• Administrative Executives involved in public information duties
• All public safety professionals.

Program Cost

Participants can choose between two training options:

• 5-day course: €3700
• 10-day course: €6500

The course is offered on multiple dates throughout the year. Custom dates are available upon request to meet the needs of companies and individual learners.

Organizers

The Geneva Institute of Business Management organizes this course with its European partners