Course in Strategic Marketing Models and Their Real-World Applications

In an era of rapid global shifts and accelerating digital evolution, marketing has transformed from a promotional function into a strategic force that defines an organization's position and longevity.
This specialized training program Strategic Marketing Models and Their Real-World Applications  from Geneve Institute of Business Management offers participants a comprehensive view of advanced strategic marketing models and how to apply them effectively in real business environments. The course emphasizes practical implementation—translating theoretical frameworks into actionable marketing decisions—enabling professionals to engage confidently with dynamic and competitive markets.

Target Audience

• Marketing managers and specialists who aim to expand their strategic tools and drive high-impact marketing performance in competitive environments.

• Senior executives and corporate leaders whose responsibilities include aligning marketing vision with overall business strategy.

• Entrepreneurs and owners of small to medium-sized enterprises looking to craft executable marketing strategies based on proven models.

• Market analysts and professionals in marketing research seeking to apply analytical models to real-world market conditions.

• Business development and strategic planning professionals contributing to the design and direction of marketing initiatives within organizations.

Objectives

• Introduce participants to the most widely used strategic marketing models and their conceptual foundations in global practice.

• Equip participants with the ability to choose the most appropriate model based on organizational structure, market characteristics, and strategic goals.

• Enhance the participants’ analytical capabilities to assess internal and external marketing environments using accurate, structured models.

• Build participants’ skills in transforming marketing frameworks into practical tools that support decision-making and campaign execution.

• Enable participants to construct comprehensive marketing blueprints that bridge visionary planning with on-the-ground implementation realities.

 Course Outline 

• Introduction to Strategic Marketing Thinking

  • Differentiating traditional and strategic marketing approaches.

  • Phases of strategic marketing planning and their significance.

  • The role of analytical models in marketing strategy development.

  • Connecting strategic marketing with organizational goals.

• SWOT Model and Environment Analysis

  • Identifying internal strengths and weaknesses.

  • Analyzing external opportunities and threats.

  • Aligning SWOT outcomes with marketing strategy formulation.

  • Applying SWOT findings to tactical decision-making.

• PESTEL Framework for External Market Factors

  • Analyzing political and economic factors impacting marketing.

  • Assessing social and technological trends affecting consumers.

  • Addressing environmental and legal influences in planning.

  • Integrating PESTEL insights into long-term strategic outlooks.

• BCG Matrix and Product Portfolio Analysis

  • Categorizing offerings into stars, cash cows, question marks, and dogs.

  • Allocating marketing resources according to product classification.

  • Understanding product life cycle in strategic planning.

  • Using BCG insights to optimize product and brand focus.

• Porter’s Five Forces Model

  • Analyzing competitive threats and industry structure.

  • Understanding supplier and buyer power dynamics.

  • Evaluating substitute products and risk of entry.

  • Leveraging the model to secure a competitive market position.

• STP Framework: Segmentation, Targeting & Positioning

  • Segmenting the market using relevant criteria.

  • Selecting the most valuable and reachable target segments.

  • Crafting effective brand positioning strategies.

  • The importance of differentiation in positioning.

• The Marketing Mix Models (4Ps and 7Ps)

  • Developing products aligned with evolving market needs.

  • Pricing strategies based on perceived and real value.

  • Designing distribution plans that maximize reach.

  • Executing promotional strategies that enhance brand equity.

• AIDA Model and Customer Engagement

  • Capturing attention through high-impact marketing messages.

  • Stimulating interest and curiosity among the audience.

  • Creating desire and emotional connection to the product.

  • Guiding the audience toward action and conversion.

• Value Proposition Canvas

  • Understanding customer needs, pains, and gains.

  • Mapping products and services to customer expectations.

  • Communicating functional and emotional value.

  • Building value-based narratives to support brand growth.

• Building a Strategic Marketing Plan Using Models

  • Selecting the most appropriate models for business goals.

  • Integrating analytical findings into a structured plan.

  • Establishing KPIs to monitor marketing effectiveness.

  • Preparing for adaptation and change in dynamic markets.