Course in Developing the Best Strategic Planning Process to Support Your Company’s Goals

Developing the Best Strategic Planning Process to Support Your Company’s Goals course, offered by Geneve Institute of Business Management, is a specialized training program designed to equip professionals and organizational leaders with practical tools and methods for designing an effective strategic planning process aligned with their company’s long-term vision.
In today’s volatile and competitive business environment, relying on short-term plans or reactive decisions is no longer sustainable. Instead, organizations need a structured and well-informed strategic planning framework that can translate vision into action, prioritize key initiatives, and adapt to emerging changes.
This course provides participants with a deep understanding of strategic analysis, goal setting, and implementation frameworks that ensure alignment between daily operations and overarching corporate goals.

Target Audience

• Executive leaders responsible for defining and driving their organization’s strategic direction, seeking to enhance their planning methodologies.

• Department heads and managers aiming to align operational plans with corporate strategies and improve internal coordination.

• Professionals in strategic planning offices or business development units who want to implement effective and actionable planning models.

• Project leaders who need to ensure project alignment with broader strategic priorities of the company.

• Entrepreneurs and owners of small or growing enterprises looking to guide expansion and investment through structured planning.

Objectives

• Enable participants to understand the modern foundations of strategic planning and how to tailor them to their organizational context.

• Equip them with the ability to assess both internal and external environments using structured analysis tools to guide strategic decisions.

• Strengthen their skills in setting priorities and translating them into measurable and actionable strategic goals.

• Provide participants with templates and frameworks to turn strategic vision into operational initiatives aligned with the company’s long-term growth.

• Improve participants’ capacity to monitor, evaluate, and adjust performance in line with evolving business realities.

Course Outline

• Introduction to Modern Strategic Planning

  • Understanding the difference between operational and strategic planning.

  • The role of vision and mission as the foundation of strategy.

  • Stages of a successful strategic planning cycle.

  • Characteristics of an effective and impactful strategic plan.

• Analyzing Internal and External Environments

  • Tools for analyzing the external environment such as PESTEL.

  • Techniques for internal assessment using SWOT analysis.

  • Evaluating organizational resources and core capabilities.

  • Linking opportunities and threats to strategic choices.

• Formulating Vision and Strategic Objectives

  • How to create a realistic yet aspirational vision statement.

  • Defining SMART (Specific, Measurable, Achievable, Relevant, Time-bound) strategic goals.

  • Establishing key performance indicators (KPIs) for progress tracking.

  • Balancing short-term milestones with long-term ambitions.

• Selecting the Right Strategic Options

  • Using BCG Matrix and Ansoff Matrix to support decision-making.

  • Exploring growth, expansion, or focus strategies.

  • Evaluating alternative strategic scenarios.

  • Aligning selected strategies with available organizational capabilities.

• Translating Strategy into Action Plans

  • Converting strategic goals into practical programs and initiatives.

  • Assigning timelines and responsibilities for execution.

  • Budgeting resources (human and financial) effectively.

  • Tools to track execution and ensure alignment with strategy.

• Risk Management in Strategic Planning

  • Identifying risks that may hinder strategy execution.

  • Developing response strategies and contingency plans.

  • Integrating risk assessment into planning decisions.

  • Balancing ambition and caution in strategic choices.

• Measuring and Evaluating Strategic Performance

  • Building an integrated system for performance monitoring.

  • Using Balanced Scorecards to align goals and metrics.

  • Analyzing gaps between planned and actual outcomes.

  • Techniques for continuous improvement and strategic adjustment.

• Cross-Functional Coordination in Strategy Execution

  • The importance of interdepartmental alignment.

  • Reducing redundancy and enhancing collaboration.

  • Organizing strategic review meetings for progress tracking.

  • Fostering a culture focused on common goals.

• Leading Change During Strategy Implementation

  • The leadership role in guiding organizational transformation.

  • Overcoming resistance and engaging employees in change.

  • Crafting communication messages that support strategic buy-in.

  • Sustaining motivation throughout the implementation journey.

• Designing a Strategic Roadmap

  • Defining key milestones and priorities across planning phases.

  • Aligning the roadmap with resources and performance indicators.

  • Creating adaptive tracking models for flexible execution.

  • Drafting a concise and actionable strategy document.