Course on The New Strategy in Planning and Business for Employees in Tourism Authorities and Ministries

In a rapidly evolving global tourism landscape, tourism authorities and ministries must adopt innovative approaches to planning and business management to maintain excellence and ensure long-term sustainability. Geneva Institute of Business Administration proudly presents this specialized training program entitled "The New Strategy in Planning and Business for Employees in Tourism Authorities and Ministries", designed to empower professionals with advanced strategic and managerial capabilities that align with current industry demands. The program focuses on equipping participants with practical knowledge and modern tools for developing plans, enhancing institutional performance, and achieving alignment between tourism policies and broader economic and social objectives.

Target Audience

• Senior decision-makers in tourism ministries and authorities seeking to adopt more effective and innovative strategies.

• Directors and department heads responsible for tourism planning and policy who aim to improve their operational and organizational processes.

• Staff members tasked with developing and implementing tourism development plans at regional and national levels.

• Consultants and experts in the tourism sector who wish to update their strategic and analytical approaches.

• Professionals in partner and supporting organizations such as chambers of commerce, municipal councils, and investment authorities engaged in tourism projects.

Program Objectives

• Enhance participants’ understanding of modern tourism strategy and its integration with sustainable development goals.

• Enable participants to design comprehensive plans that combine future vision with flexibility to adapt to change.

• Provide the latest tools and methods for analyzing tourism markets and setting clear priorities.

• Strengthen institutional capabilities to manage tourism projects efficiently and deliver tangible results.

• Develop participants’ skills in coordinating among multiple public and private stakeholders to ensure policy coherence and goal alignment.

Course Outline

• Introduction to Modern Tourism Strategy

  • Defining strategy and its importance in tourism authorities and ministries.

  • Key differences between traditional and modern planning approaches.

  • The role of tourism in economic and social development.

  • The impact of global shifts on sector policies and strategies.

• Analyzing the Tourism Operating Environment

  • Assessing internal and external factors affecting the tourism sector.

  • Applying strategic analysis tools such as PESTEL and SWOT.

  • Identifying opportunities and challenges in tourism markets.

  • The importance of data and statistics in supporting strategic decisions.

• Formulating Vision, Mission, and Strategic Goals

  • Crafting a clear long-term vision for the tourism sector.

  • Developing a mission that reflects the organization’s identity and values.

  • Setting measurable and achievable strategic objectives.

  • Linking goals to national and international tourism performance indicators.

• Planning Tourism Projects

  • Key steps in designing and executing large-scale tourism projects.

  • Defining project scope and essential requirements.

  • Managing human and financial resources effectively.

  • Monitoring progress and maintaining quality control.

• Modern Tourism Marketing

  • Understanding the concept and objectives of tourism marketing.

  • Strategies for attracting both domestic and international visitors.

  • Leveraging digital platforms and social media for promotion.

  • Measuring the effectiveness of marketing campaigns.

• Developing Tourism Destinations

  • Principles of sustainable destination development.

  • Enhancing infrastructure and tourism-support services.

  • Involving local communities in development initiatives.

  • Managing visitor flows and maintaining quality standards.

• Partnerships and Institutional Collaboration

  • The value of public-private collaboration in tourism.

  • Successful partnership models in the tourism sector.

  • Coordination mechanisms among various stakeholders.

  • Drafting effective agreements and memoranda of understanding.

• Crisis Management in Tourism

  • Identifying potential tourism-related crises.

  • Rapid response strategies to mitigate crisis impact.

  • Recovery planning after disruptive events.

  • The role of media in managing the tourism image.

• Technology and Innovation in Tourism

  • Cutting-edge technologies in tourism management.

  • The impact of digital transformation on visitor experience.

  • Innovating tourism services to enhance visitor satisfaction.

  • Using big data to analyze and forecast demand trends.

• Continuous Evaluation and Strategy Development

  • The importance of regular strategic reviews.

  • Performance measurement tools and reporting frameworks.

  • Identifying areas for future improvement.

  • Ensuring sustainability of achievements and expanding success.